When you optimize for voice search

If you want to perform well in voice search, you must think local-first. Try using long-tail location keywords to draw in users. Keywords like “ice cream shops near Harrisburg, PA” will draw in local customers that are specifically looking in a certain city or town.  include keywords about landmarks near your business. For instance, if you had a coffee shop near Central Park, you’d want to optimize for queries such as “Where can I find a coffee shop near Central Park?”optimize ppc campaign for voice search 02 4.

Know where your audience

is in the buying cycle Any time you create a italy telegram data marketing campaign, you must know where your audience is in the buying cycle. It’s important to know which keywords are better for your business. The buying cycle is broken down into four stages: Awareness: Becoming aware of a problem or a need for a product Consideration: Looking at product options that can fulfill the need Evaluation: Evaluating each viable product to figure out which one works best Purchase: Buying the product These are the stages people go through when purchasing a product.

People who are at the awareness

stage are just starting to recognize a need for a product, so they don’t want to see material that aims at conversion. At the awareness and consideration stage, you want to provide your audience with valuable information that educates them about your product. At the evaluation and purchase stage, you’ll want to dazzle your audience and convince them to convert. Companies will provide their audience with reviews/testimonials and throw in special offer coupons to get the conversion.

So, how does this factor into

voice search queries? Generally, people who ask “who” or “what” questions are at the beginning of the buying cycle. They’re at the awareness stage, where they’re trying to learn about something or find more information. People who use voice search to ask “when” and “where” questions are closer to conversion. They’re looking for things like businesses, business hours, and important information to find the product they need.optimize ppc campaign for voice search 03For PPC, you’ll want to focus on bidding on phrases with “when” and “where” because these are leads that are more likely to convert.

still get a good return on investment

You can still bid on “what” and “who” phrases, but analyze old company numbers you’ll want to keep your bid amount low, so you can  (ROI) with your “when” and “where” keywords. 5. Include ad extensions When you create a PPC ad, you have the option to add ad extensions. These are features that enhance your PPC ad to draw in more interested leads. For voice search, you’ll want to optimize your PPC ads with these extensions.

One important extension is the call extension

This allows you to add your phone number cz lists to your ad so leads can call your business. When users conduct a voice search, they can quickly access your contact information and call your business. You can see a list of Google Ads ad extensions here. 6. Optimize your site for mobile If you haven’t already, you must adapt your site to perform well on mobile. People are going to visit your mobile site more due to voice search queries.