WhatsApp marketing is simply promoting a brand, product, or service via the WhatsApp messenger app. The process involves acquiring audiences through multiple sources (such as ads, QR codes, and links) and directing them to a WhatsApp Conversation where lead generation & conversions happen.
However, the old and usual Marketing questions remain: How effective is Marketing through WhatsApp? Can its performance be tracked and measured? What are the conversion rates & ROI for such campaigns?
This article addresses all these questions and telegram marketing guides you through the best practices for launching an effective and successful WhatsApp Marketing campaign.
Is WhatsApp Marketing Truly Effective?
Besides the fact that you’d be targeting your audience through one of the world’s most popular messaging apps, implementing a WhatsApp marketing strategy can help you achieve great and cost-effective results. An industry expert and former Google employee stated that advertisers got the best ROI from Meta’s click-to-messenger ads. (Source: Alpha Sense 11 Sep 2023)
– Advertisers that are using Meta Click-to-Messenger ads are currently seeing “best ROI of anything they are doing in digital advertising.”
So, not only is WhatsApp a popular platform through which new audiences can be targeted, but if done well, Marketing through WhatsApp can be cost-effective, and it can reap great results such as high conversion rates and positive ROI for businesses and enterprises.
WhatsApp marketing success stories
Here are some examples of outstanding results achieved by big companies through WhatsApp marketing:
Fever US & Latin America
The company scaled WhatsApp Marketing to millions because WhatsApp is its best-performing conversion channel.
- 28,000 Joined the waiting list
- 10,982 new leads
- 39.5% conversion rate
Vodafone Qatar
Vodafone Qatar increased its Effectiveness & Best Practices marketing spend on WhatsApp Marketing after realizing its cost-effectiveness.
- 5000 new leads
- $5.60 per lead
Pés Sem Dor – Brazil
WhatsApp was the company’s top-performing Marketing channel and the cost per lead was reduced by 20%.
- Positive ROAS
- 75,000 New leads
- $2.60 per lead
Can WhatsApp campaign performance be tracked and measured?
Yes, tracking a WhatsApp funnel from impression to conversion is possible. WhatsApp is end-to-end encrypted, and Meta (Formerly known as Facebook) doesn’t currently provide a native tracking and analytics platform for WhatsApp. And email marketing, an effective strategy Effectiveness & Best Practices it is unlikely they will due to the channel’s encrypted messages and the data’s unstructured nature.
However, tracking your WhatsApp Marketing Effectiveness & Best Practices campaign from ad impression to conversion is possible with 360dialog’s insights platform.
The platform is GDPR compliant, and 360dialog won’t have access to your conversations. However, you can track the frequency of specific keywords within a conversation and assign these as events or conversions.
You can also attribute a conversion or event to its relative source, whether it’s a Facebook ad, QR code, or WhatsApp link displayed on a website (Wa.me link)
What are the tools & requirements for marketing on WhatsApp?
Here’s a checklist of all the tools that bqb directory are required to launch a successful WhatsApp Marketing campaign:
WhatsApp Business API
This sets the foundations for all the powerful WhatsApp marketing tools a business needs to launch a successful campaign. The WhatsApp business app is limited in terms of marketing, automation, and analytics featured. Therefore, it is best to use the WhatsApp Business API.
