What are the goals and features?
This type of ad can achieve a higher conversion rate than simple ads with expos advertising. When you finish a piece of content and come across the suggestions, it is like a sensible and practical suggestion of what to continue to the reader.
Taboola’s goal is to increase traffic to websites that use the tool, generating new leads, sales or visitors. It’s a great strategy, especially for the top of the sales funnel , bringing new visitors to the website and, through conversion actions, generating new sales.
Ads are display through the display
Network, plac on pages that receive a huge volume of people, such as MSN Brasil, InfoMoney, Estadão, O Diário, SBT and several others.
The essence of Native laos email list Ads is that they don’t look like a simple advertisement, but rather like an extension of the content. To achieve this, Taboola uses a set of data to align the indications to the materials, always creating connections of the same interest to the audience.
Companies from different segments can use this tool, such as the financial market, automotive, consumer goods, telecom, beauty and health, entertainment and many others.
What is the relationship with Native Ads?
Taboola is bas on Native Ads. The idea is to create ads without them looking like ads. This way, the effect is as if that website, Terra, for example, were recommending that the user read its content, which is very representative.
Taboola, in addition aero leads to native advertising, also works with videos , which have high audience engagement.
How is this provide a better experience to the public solution us in Brazil and around the world?
Taboola uses technology to deliver the best content to the right people at the right time. The algorithm us is proprietary, EngageRank. Big brands such as Intel, Expia and Amex use the platform.
