The Ultimate Toolbox: 15 Essential Tools for Shopify Store Owners

Marketing and Lead Conversion

Shopify store owners must ensure that they convert potential customers into loyal customers. Otherwise, you will lose the opportunity to earn profits.

Marketing has to work, and for that, you need top-notch tools to help you manage certain features of your store. Here are many people’s favorite apps:

Poptin

Converting visitors into sms promotional campaign customers is one of the most challenging parts of managing a Shopify store.

However, Poptin makes the process much easier with popups, contact forms, and inline forms, enabling you to generate leads and power your business. Sales Funnel . It allows you to manage lead generation by creating interactive, fun popups to attract and retain customers.

Poptin is great for capturing leads and ensuring people don’t abandon their carts.

Since you don’t need any coding skills to make a popup, the process will be quick, and you’ll be able to enjoy the benefits of: A/B testing , targeting, triggers, and customization of your popups.

Poptin also offers affordable pricing plans that are perfect for Shopify stores. Add Redirects to your Shopify store .

HubSpot

This option is one of the best ones, especially if you are looking for an upgrade option that is simple but has great features.

HubSpot offers free options that you can explore if you are on a budget and don’t want to spend too much. Once you start making money from your marketing campaigns, you can opt for the paid version and get more options.

While a lot of people focus on exit-intent popups when they manage a Shopify store , there are more things you should consider, like CRM, integrations, and email scheduling. With HubSpot, you can take care of it all.

Customer Service – Luisa Beccaria

You can’t focus on lead generation unless you offer your customers the best customer service alternative.

Still, there are a lot of things that can elude you when it comes to customer service when managing a Shopify store. Don’t worry — you’ll find apps that can help you, too, like:

Chatty

Connecting optimonk pricing: is it really worth the money in 2024?  with your customers through direct conversations is also crucial if you want to capture your leads.

If you don’t allow potential customers to talk to you or your staff, they will most likely look for another online store that provides them with top-notch customer support.

You can manage it by using Chatty , a chat app that lets you communicate on your favorite social channels. This is a great choice because your store will get a chat button that supports your customers’ favorite messaging apps like WhatsApp, Telegram, Facebook Messenger, and more. Chat with your Shopify store .

If you want a newer alternative, you can try installing a live chat app on your website, such as Chatway . It is also an app that helps your customers talk to you via chat, but it is more innovative than Chaty, so it can offer more convenient features.

Buffer

It’s a great idea to engage with your customers through social media platforms, especially if your business already relies heavily on them.

With Buffer, you’ll be able to manage multiple client requests, update your calendar, and ensure you stay up to date on posts.

Buffer helps you track engagement and respond to customers in a timely manner. Since it has a free trial and plans, you can try it out and if you like it, go for the paid version.

Freshdesk

It’s also popular because it offers two main options: you can get a simple helpdesk solution or an omnichannel alternative.

Whichever one you choose, you’ll probably notice that Freshdesk is quite helpful.

If you run a small business and want to respond to your customers promptly, a help desk solution is ideal.

However, with omnichannel alternatives, you can even use AI to improve your business and manage customer support.

LiveAgent

Sometimes it can be very challenging to respond to all the different communication channels, especially when you have to constantly check email, social media, phone calls, and more.

Still, with LiveAgent, the process becomes much simpler since everything is in one dashboard.

If you have a team, using LiveAgent can be really fun because the app gamifies the process. People can earn rewards or points if they complete tasks, so customer support can be really fun for your employees.

Social media promotion

You probably already know this, but social media is one of the most important things for modern business.

If you own a Shopify store, you have to stay active, respond to comments, and constantly interact with your audience. All of this can be pretty exhausting, but with the right apps, the process will be much more enjoyable. Here they are:

Loomly

With automated posting, analytics cg leads on all your posts, and the option to personalize post ideas, Loomly is a great choice, especially if you’re working with a large team.

Top brands like L’Oreal and Porsche rely on Loomly to manage their social media. Now, you can use it, too. Luckily, it’s not that expensive, so it might be ideal if you’re on a budget.

Planoly

Over 50,000 users rely on Planoly to manage their social media platforms. You can use it to organize, plan, and schedule content on Facebook, Pinterest, Instagram, and Twitter.

Planoly offers some suggestions to help you increase engagement. At the same time, you can use its templates, stickers, and design options to make creative and unique content.

Canva

It’s one of the most popular options because it includes design and planning features. Plus, it has a handy free version, so you can use it even if you don’t have much money.

With Canva, you will be able to design your posts. If you have the paid version, you can organize your branded content all in one place and include color palettes, logos, etc. Plus, you can schedule and publish your content.