The transition from podcast to video: what does it mean and how to take advantage of it?
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In today’s dynamic, where social mia is the main focus, video consumption has become more than routine . And it couldn’t be any other way, the current digital landscape is bas on video as a direct method for any content strategy.
According to Amia Social in its recent blog,
How to make your podcast go viral ,” podcasts have gain ground as a content format thanks to their convenience and accessibility. Now, people can enjoy a wide range of topics while going about their daily activities , the agency reports in a press release we receiv today, Tuesday, February 27, 2024.
This is how this unstoppable evolution has l to what many consider telemarketing sms phone number lead to be the continuation of radio in the digital age: The podcast . The video format seems to replace exclusive audio content, adding video elements to take advantage of viralization on social networks , among other advantages.
Let’s take a look at the evolution of audio content to the incorporation of visual elements and how to get the most out of this format. Let’s get start!
Podcast or Video Podcast?
A podcast is nothing more than an audio file publish in episodes on a digital platform, covering topics of any kind. The structure is similar to that of a radio show, but much more compact, prioritizing the conversation between 2 or more people, a particular narration or a specific opinion on a topic.
A video podcast, as its name suggests, incorporates video as a format. That is, the use this technique judiciously as excessive capitalization same conversation, interview or narration is record showing the moderator or moderators in a set with all the visual elements currently available.
If a podcast was similar to a radio show, this video format is similar to a TV alb directory show. Both are record independently and distribut through platforms such as YouTube, Spotify or Patreon.
