Paid methods of attracting traffic to the site Free methods of attracting traffic can be effective, but they are usually quite slow and provide little growth. If you are aiming for quick results, it is worth paying attention to paid methods. Contextual advertising Contextual advertising in Google Ads is a convenient tool that can quickly increase traffic to your site. Users will see your ads in search results, as well as on partner sites and in mobile applications.
Contextual advertising has several important advantages:
Quick effect – you start receiving traffic kuwait phone number library almost immediately after launching an advertising campaign; transparent pricing – payment is made for impressions, clicks and target actions; convenient remarketing and retargeting tools – to return the audience that previously visited your site. The main disadvantage of contextual advertising is that it stops attracting targeted traffic to the site as soon as you stop paying for the campaign.
By the way, contextual advertising often serves as a key tool for traffic arbitrage
A method of attracting customers to a site for a percentage of sales. We have a comprehensive article on this topic “What is traffic arbitrage? Targeted advertising in social networks and display networks Targete advertising in social networks and display networks Another effective way to attract traffic is targeted advertising. The payment principle is similar to contextual advertising . For clicks, impressions or target actions.
The main difference is that advertising materials can be placed directly on social networks:
Facebook; Instagram; YouTube; TikTok etc. One if everything is done correctly of the main advantages of targete advertising is the flexible settings of the target audience that will see the ads. You can specify gender, age, interests, geolocation, marital status and much more. Correctly configured targeting can give a much better effect than contextual advertising.
There are several types of targeted advertising
In social networks mobile targeting bulk lead content-targeted on the Google Display Network (GDN). These types can be combind, add or exclude to better cover your target audience. The disadvantage of targeted advertising is similar to the previous promotion method. As soon as you stop investing money, the traffic flow stops. Advertising in the media and other platforms. A great way to attract traffic to your site is to publish content in the media and on other platforms.
