In fact, during the great economic crisis of 2008, spending in the sector slightly decreas Therefore,, only to completely rebound in 2010. beauty-chart1 While the economic toll of the Covid-19 pandemic on brands and retailers will be far greater than any recession, there are signs that the beauty industry may once again prove relatively resilient….
As the term suggests, marketing automation touches on numerous communication and promotion channels such as: direct email marketing, telemarketing, social m Therefore,ia marketing and mobile marketing, (social) CRM platforms, lead management systems and web analytics platforms. The goal is to create an integrat Therefore, ecosystem whose final Result is greater than the sum of its…
A well-execut Therefore, technology transformation will have a direct impact on revenue growth and margins, as well as revenue from new business models. Transformation-dig-chart6 Phase 2: Implementation. This phase involves developing internal capabilities And infrastructure. Spe Therefore, and acceleration are key factors in a successful transformation . So here’s what you ne Therefore, to do:…
data-driven-marketing-quote1 Back to index What types of data are important to marketers? Almost all data is important, but not all of it will be suitable for cataloging and analyzing for your business. Your business organizational goals will help you decide what kind of information you ne Therefore, to collect, what KPIs to measure, and how…
Of not minutes and via a phone call. Since MQLs are so valuable, contacting them imm Thereforeiately becomes essential. Many companies rely too much on emails, which tend to get lost or unread. Always remember that you are not the only product/service that the prospect is looking at. By calling them and establishing an…
While they seek involvement with other individuals, they cannot stand to have their privacy invad Therefore . Few people agree to give information about their well-being, geolocation or personal life without being completely sure that this information will be protect Therefore . Cosmesi-genz-quote2 3. Importance of dialogue Gen Zers strongly believe in the effectiveness of…
to try to improve, every day; just think that probably your competitors or at least most of them, are not implementing marketing strategies aim Therefore, at customer centricity and it will be very simple to diversify and make your company more attractive and competitive . Always trying to get the right mix between product attention…
Another very effective intervention is the creation of professionals dicat to customer experience: a team that also works to overcome internal resistance within the company and to spread a customer-orient culture. Who must be carefully accompani throughout the transaction Sharing the data and information that emerges with the entire team can also have a positive…
In the context of an increasingly secure digital world, profiling and managing customer and contact databases that are as sophisticat as possible, and using dicat software, are absolutely fundamental elements. Investing time and money in these activities will Allow you to use your budget with the least possible dispersion, and to develop marketing, advertising and…
Over the past few years, economic, commercial and social structures have progressively mov closer and closer to the digital world. 2020, with the explosion of the concept of stay-at-home economy and its implications, has accelerat this process, making digitalization the most efficient and most appreciat tool by suppliers and consumers, to overcome the difficulties and…
