WhatsApp marketing is simply promoting a brand, product, or service via the WhatsApp messenger app. The process involves acquiring audiences through multiple sources (such as ads, QR codes, and links) and directing them to a WhatsApp Conversation where lead generation & conversions happen. However, the old and usual Marketing questions remain: How effective is Marketing…
Companies using click-to-Whatsapp ads as an entry point for conversations have witnessed unprecedented marketing results. Fever in the US and Latin America achieved a 39.5% conversion rate Pes Sem Dor in Brazil reduced cost per lead by 20% An industry expert stated that advertisers got the best ROI from Meta’s click-to-messenger ads. (Source: Alpha Sense 11 Sep 2023)…
Welcome to a pivotal moment for WhatsApp marketers. As WhatsApp evolves, so does our way of interacting with audiences. From 23 May 2024, WhatsApp will begin rolling out new per-user marketing template message limits (sometimes referred to as a Frequency Cap) globally. These updates are purposefully designed to enhance the quality of interactions on WhatsApp….
Are you looking for new ways to engage your customers and grow your business? WhatsApp marketing could be the powerful tool you’ve been looking for. As one of the most popular messaging apps in the world , it provides an ideal platform to WhatsApp Marketing: 7 strategies connect with customers through their phones. With over 2 billion…
