Marketing Copywriting: How to Write Online Content That Sells?

The content of a website or blog must always be impactful in order to sell a service or product. So every word counts to encourage the reader to become a loyal buyer. Here are some tips to help you turn text into sales. Table of Contents Prioritize testimonials from lesser-known companies Write titles with strong…

Outsourcing: the ideal solution to reduce costs?

Outsourcing is all the rage in developed countries like France. And for good reason, business leaders see this process as an effective way to reduce costs. Myth or reality? Answers in this file. Outsourcing is defined as delegating all or part of your business processes to an external service provider . Today, this process is becoming more…

Outsourcing in Madagascar: the advantages of companies

The Big Island continues to progress in terms of attractiveness so much so that it has won the hearts of foreign investors. It must be said that Madagascar offers a multitude of advantages for companies wishing to outsource their services. Cheap but qualified labor, low time difference compared to European countries, modern IT infrastructures, joie…

Humor, content marketing and web writing: laugh or cry?

Content marketing is an essential ingredient to improve your e-reputation. This is why it must be original and interesting. And for that, you can rely on humor, but be careful with the style used! How to use humor in a content marketing strategy? The answers in this article. Can humor be used as part of…

Anatomy of an e-commerce site that converts

Despite the success of e-commerce, many consumers are still hesitant to make purchases online. And for good reason: anyone can be reluctant to pay for a product that they can’t even touch. Table of Contents First step: analyze the blocking factors to activate the right levers 4 characteristics of an e-commerce site that converts 1)…

Should you outsource your secretarial work?

Business manager? You won’t always have to take care of your accounting formalities, payroll management, recruitment procedures and tasks related to the day-to-day management of your business yourself. There is also no obligation to use an internal secretary. Why not think about telesecretariat? Here are some good reasons to use this solution. Table of Contents…

Boost your web visibility: Become a master of organic referencing

Dans l’arène très convoitée du web, le trafic organique représente la clé du succès à long terme. Plus qu’un simple indicateur d’audience, il prouve la pertinence et la valeur ajoutée de votre site pour les internautes comme les moteurs de recherche. Une quête perpétuelle pour tout rédacteur SEO qui se respecte ! Table des matières…