Creating your own lingerie brand the example of Olly

Finally, remember that it is very important for your business and its reputation to respect the rules for exploiting your customers’ data.     Read more How to Start an Online Business – 7 Steps to Follow 25 ecommerce themes and templates for your site (by industry) Sourcing – How to Find a Supplier, Wholesaler middle…

Affiliates earn a commission by sharing the company’s

It is a way for companies to promote their products or services through partnerships with other people or businesses, called affiliates.  products through their own websites, social media, or email campaigns. Essentially, affiliates get paid for driving traffic and sales to the company’s offerings. Online Public Relations (PR)  It’s similar to traditional PR but in…

Marketing Copywriting: How to Write Online Content That Sells?

The content of a website or blog must always be impactful in order to sell a service or product. So every word counts to encourage the reader to become a loyal buyer. Here are some tips to help you turn text into sales. Table of Contents Prioritize testimonials from lesser-known companies Write titles with strong…

25 Brilliant Content Formats You Need to Use Now [Infographic]

Facebook Live marketing lets you reach a fraction of the platform’s three billion active users each month with just a few clicks. As a leader in social media, Facebook keeps growing with new features to help marketers in their efforts to boost their brand, and this includes its live videos. If you haven’t explored Facebook Live marketing…

Portrait of the founder of Itty Bitty Bookstore

Once you’ve defined your business model and niche, start writing your brand story. Share your entrepreneurial journey, your reason for being, your core values, your mission, and the impact you want to leave on the industry, your customers, and the planet. Dominique has woven her brand’s story around her own, allowing her to build personal…

Outsourcing: the ideal solution to reduce costs?

Outsourcing is all the rage in developed countries like France. And for good reason, business leaders see this process as an effective way to reduce costs. Myth or reality? Answers in this file. Outsourcing is defined as delegating all or part of your business processes to an external service provider . Today, this process is becoming more…

Outsourcing in Madagascar: the advantages of companies

The Big Island continues to progress in terms of attractiveness so much so that it has won the hearts of foreign investors. It must be said that Madagascar offers a multitude of advantages for companies wishing to outsource their services. Cheap but qualified labor, low time difference compared to European countries, modern IT infrastructures, joie…

Humor, content marketing and web writing: laugh or cry?

Content marketing is an essential ingredient to improve your e-reputation. This is why it must be original and interesting. And for that, you can rely on humor, but be careful with the style used! How to use humor in a content marketing strategy? The answers in this article. Can humor be used as part of…

Anatomy of an e-commerce site that converts

Despite the success of e-commerce, many consumers are still hesitant to make purchases online. And for good reason: anyone can be reluctant to pay for a product that they can’t even touch. Table of Contents First step: analyze the blocking factors to activate the right levers 4 characteristics of an e-commerce site that converts 1)…