Outsourcing: the ideal solution to reduce costs?

Outsourcing is all the rage in developed countries like France. And for good reason, business leaders see this process as an effective way to reduce costs. Myth or reality? Answers in this file. Outsourcing is defined as delegating all or part of your business processes to an external service provider . Today, this process is becoming more…

Outsourcing in Madagascar: the advantages of companies

The Big Island continues to progress in terms of attractiveness so much so that it has won the hearts of foreign investors. It must be said that Madagascar offers a multitude of advantages for companies wishing to outsource their services. Cheap but qualified labor, low time difference compared to European countries, modern IT infrastructures, joie…

Humor, content marketing and web writing: laugh or cry?

Content marketing is an essential ingredient to improve your e-reputation. This is why it must be original and interesting. And for that, you can rely on humor, but be careful with the style used! How to use humor in a content marketing strategy? The answers in this article. Can humor be used as part of…

Get to Know Social Media Marketing and 6 Ways It Works for Business!

Today, social media marketing (SMM) has evolved into one of the most diverse sources of marketing intelligence that is more than just a marketing strategy. Social media users are also increasing, which is able to influence purchasing decisions from audiences where influencers are the drivers. Quoting from Businesswire which found user behavior that shows that…

Anatomy of an e-commerce site that converts

Despite the success of e-commerce, many consumers are still hesitant to make purchases online. And for good reason: anyone can be reluctant to pay for a product that they can’t even touch. Table of Contents First step: analyze the blocking factors to activate the right levers 4 characteristics of an e-commerce site that converts 1)…

Editorial Links And Foolproof Ways to Get Them in 2024

If you know anything about SEO, you know that building links is tough but essential. Website owners and content creators are always looking for new ways to get more backlinks. That said, one effective strategy is to create link-worthy content that can attract editorial links. Editorial links are one of the basic backlinks everyone should…

Should you outsource your secretarial work?

Business manager? You won’t always have to take care of your accounting formalities, payroll management, recruitment procedures and tasks related to the day-to-day management of your business yourself. There is also no obligation to use an internal secretary. Why not think about telesecretariat? Here are some good reasons to use this solution. Table of Contents…

WordCamp for Publishers Columbus 2019 – Recap

On August 7th, I attended WordCamp Publishers 2019 in Columbus, OH. It was a long journey from Michigan, around 250 miles. And facing the blazing heat made the trip seem even longer. First, I attempted to take a train. Unfortunately, there were no routes available. I was considering flying but decided to refrain adding to…

Boost your web visibility: Become a master of organic referencing

Dans l’arène très convoitée du web, le trafic organique représente la clé du succès à long terme. Plus qu’un simple indicateur d’audience, il prouve la pertinence et la valeur ajoutée de votre site pour les internautes comme les moteurs de recherche. Une quête perpétuelle pour tout rédacteur SEO qui se respecte ! Table des matières…