One of the major current concerns in all sectors and aspects of humanity is the anthropogenic effect on the planet’s environmental mechanics, or in other words, the action of man on climate change and its excessive acceleration, which is not only at levels never seen.
situation where advertising
Before, but increasing every day without adequate measures being taken to mitigate and control it; a is not oblivious to such a phenomenon, leaving a large carbon footprint in its wake. And clearly requiring the establishment of measures that contribute to environmental sustainability in the future.
Today we can say that as the consumption of digital content increases, and therefore the scale overseas data and use of the Internet increases. A situation that can even be measured by comparing that the use of the Internet represents 3.7% of to all global air traffic. Which represents the same value.
global emissions compared
This is why most current brands have made a commitment to ensure progress in reducing greenhouse gases produced in the sector and will be stricter in 2023 by ensuring that the partners they work with not only represent the best technological platform. But also provide. Tangible evidence of how they minimize their environmental impact.
On average we see more than 500 messages per day that 79% of users consider invasive propaganda. Questioning whether the marketing discipline really serves to do something for the planet or whether its impact can be reduced.
Leaving out the well-known practice of Greenwashing. A communication to show a green image without actually making that transformation, that is. Deceiving the consumer or client.
Rise of so-called Responsible Communication
An ecological communication strategy is not a fashion or branding issue but a real need, the need for responsible communication. Whose objective is to highlight the importance of social and environmental aspects. Involving in the positioning of a product not only its benefits but also. Launching a message of social impact on the environment.
Benefits of sustainable advertising for 2023
Improve brand imageHaving values based on ethics and responsibility to convey a better image. Demonstrating social commitment allows for greater visibility and building an identity that the public will value more highly.
Greater loyalty
Meeting the expectations of users can help increase their loyalty, as it is no longer enough to simply offer good service, but to go a step further and reduce the environmental bgb directory impact of our commercial or industrial activities.
Better relationship and dialogue with users
There are not only economic advantages for companies, but also in terms of communication with customers, as there will be greater notoriety, credibility and greater dialogue with users, who will be in tune with your business philosophy and will appreciate the effort you make to go one step further compared to the competition.
advertising 2023
At The Cloud Group we have a team specialized in technologies, software development, mobile applications. Web design, SEO and everything you need for your project. Do not the future of insurance is already here and it’s here to stay hesitate to contact us so we can provide you with solutions and advice for your requirements. We are trained to provide you with the best service in the sector.
