Smartphones have revolutionized the buying behavior of the average consumer. As a result, consumers are increasingly relying on mobile devices to help them make informed purchasing decisions.
Data shows that 70% of mobile searches and 52% of Spotlight on Calls mobile ads lead to phone calls. Therefore, businesses need to gain insight into the touchpoints that led to calls within a single customer shopping session.
Call tracking software enables brands to capture critical
call data and improve customer experience. But to successfully connect calls to digital customer journeys and gain more actionable data, every business needs a call tracking phone number.
What is a call tracking number?
A call tracking number is one of the features that tracking solutions and apps offer to users. It allows customers to track an individual phone number by displaying their location and basic carrier information.
A call tracking number is a unique phone number assigned to a marketing campaign or session. A trackable phone number routes every incoming call to your business phone line, giving you easy access to a variety of call tracking metrics related to specific digital marketing campaigns and strategies.
Get more details on call tracking systems here and learn how brands can capture critical data and measure the value of inbound calls.
When Companies Use Call Tracking Phone Numbers
Prospects interact with them both online and offline through different activities. Trackable phone numbers can be local, virtual, or toll-free.
The moment a consumer calls, a trackable phone number transfers them to the business number, allowing brands to capture data from the customer journey and actions taken during the call. Call tracking prevents the data trail from disappearing when the customer picks up the phone.
With a call tracking system, the granularity of data you get usually depends on the complexity of the service. With Phonexa’s call logic, you can capture and leverage various types of data, including keywords, call details, date, time, and call results.
From this data, you can understand the effectiveness of your marketing campaigns, get detailed attribution, and determine what resources your business needs to improve conversion and retention.
Local Numbers
Local phone numbers connect businesses to a specific region or community. These numbers are very effective for brands that target consumers who prefer to buy from small businesses. Local tracking numbers are also a great asset for marketers who run campaigns and target audiences in specific locations and media markets.
Toll-free Numbers
Toll-free tracking numbers create an international impression for your business. Since these numbers are free, customers don’t pay anything when they call, even if they’re calling from a different region.
Marketers often use toll-free (800) numbers to run paid search campaigns on Google Ads and landing pages. Without 800 number tracking, companies often face ineffective campaign optimization and risk misinterpreting results due to a lack of data.
With only half the data, brands take longer to evaluate the performance of each digital marketing campaign and identify statistically significant trends that lead to an increase or decrease in retention or conversion rates. However, when 800 number tracking is in place, businesses can measure the impact of their multi-location marketing campaigns on sales and incorporate successful marketing experiments into regular advertising plans.
Toll-free virtual phone numbers can also be used for traditional offline marketing campaigns, such as billboards, TV, or radio ads. In addition, marketers can use toll-free numbers for digital marketing campaigns while waiting for a trackable number to go live on their website.
Vanity Tracking Numbers
Brands use vanity numbers to stand out and increase brand awareness. First, these numbers are highly valued because they are easy to remember and can be associated with a specific marketing campaign.
Here are some of the key benefits vanity numbers offer brands:
Increase call volume using memorable words or phrases as part of a unique phone number
Expand national and local reach
Higher brand awareness
Why Use Call Tracking in Your Marketing Campaigns
Tracking phone calls helps marketers understand how organic, search, and referral traffic influence call conversions. For example, if a PPC campaign triggers calls, it’s critical to understand which keywords drove those results.
For online product promotion, DB2Data offers you phone number, whatsapp, telegram, and email data. To construct your online SMS, telemarketing, or accurate mobile phone number list call center marketing campaigns, use a mobile phone number database. We provide a wide range of services that will help you grow your company. The greatest approach to quickly promote your service is using a phone number database. You can now use lead purchasing to promote your company.
Call tracking software gives brands deep insights into the customer journey. By understanding what happens online and during the call, businesses can close the gap between leads generated online and offline.
Read our “How Does Call Tracking Work?” article to learn how call tracking helps businesses attribute inbound call results to their originating campaigns.
Call tracking providers help businesses enable Dynamic Number Insertion (DNI) on their landing pages, ads, or websites. They also give each visitor a dedicated number based on the medium (organic search, referral, paid search, email, etc.).
This allows marketers to get detailed information about callers who clicked on a specific ad or SEO listing and understand how a specific journey led them to call your actual business number.
Dynamic Call Tracking Numbers
Some brands still use static phone number tracking. It enables marketers to assign specific phone numbers to online and traditional marketing channels, such as TV ads, flyers, or billboards.
Let’s take a closer look at how static call number tracking works.
When a business uses static number tracking, social media trends 2022 each advertising source is assigned a specific phone number.
Static Call Tracking
When a customer calls a business, the software transfers the call to the business phone line. The system then matches the dialed number with the advertising source.
The advertising source then appears in the call log along with other caller information such as name, phone number, recording, call duration and time, etc. Finally, the call tracking service provider transfers the data to Google Analytics or other integrated solutions.
The process of dynamic call tracking is a little more complicated. With the help of call tracking codes, websites can use multiple phone numbers and agb directory swap them for each user who visits the website. Businesses use it for campaign-level, channel-based, and session-level call tracking.
Here’s how it works:
Visitors come to a company website or landing page
They see different call tracking numbers
The system collects details of these visits and matches them to a trackable phone number
Call logs reveal ad source, channel, ad campaign, keywords, and other valuable information
The data is transferred to another integrated system (if any)
The main difference is that dynamic call number tracking associates calls with user sessions, not with ad sources as with static methods.
Ultimately, by transferring call data to an analytics system, it helps brands view visitor conversion histories and get a bird’s eye view of each customer’s journey.
How to Determine a Dynamic Number Pool
Marketers often struggle to determine how large a pool of free tracking numbers is needed to get all the critical data. However, it’s crucial to focus on this question because analytics accuracy depends on the number of reserved numbers for the tracking pool.
As you know, a trackable phone number forwards incoming calls to a business phone number of your choice. The number of numbers provided by a service provider as part of a package may vary, and additional numbers usually come at an additional cost.
If your website traffic suddenly increases
you may need to reserve or lease more phone numbers. Therefore, you should learn how to calculate the required phone number pool.
Here’s one way to determine how many phone numbers you need to reserve based on traffic and consumer interest:
Determine the average number of visits to your website in the past 72 hours
Substitute these numbers into the following formula
Number of visits in the past 72 hours / 3 days / 100
Assuming 5,800 website visits, using the formula yields the following:
This means you’ll need to reserve about 20 numbers for your business tracking pool. Some service providers even allow you to automate your service pool.
What are the pros and cons of tracking numbers?
It’s no secret that there are pros and cons to using phone tracking numbers. While it can help businesses improve digital marketing performance, there are some specific disadvantages to dynamic number insertion.
