Spam trigger words to avoid in 2024

In 2024, managing email communications effectively requires you to be aware of spam trigger words. But what are they and how do you make sure you don’t use them in your communications?

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Avoiding these terms is crucial for your messages to reach their target audience without being redirected to the spam folder. We will list them today.

What is the spam trigger word?

A spam trigger is a term or phrase commonly bulk mail masters used in spam messages. These words can alert email service providers’ spam filters, increasing the likelihood that the email will be marked as spam.

Overuse of common spam words

Excessive use of the words “big money”, “extra money” or “free call” can alert spam filters. These terms are often associated with misleading or promotional content.

Suspicious subjects

Subject areas that contain phrases such as “no spam”, “dear friend” or “special offer” can trigger filters. They resemble the language used in unsolicited or misleading emails.

Sales language is often used

Using phrases like “sign up for free today”, “save a lot of money” or “100% guaranteed” in emails, especially in the subject line, can be a red flag for spam filters.

Inclusion of risky topics

Topics related to “online pharmacy”, “diet” or “hidden fees” are often how to grow your business
associated with spam messages. Their presence may cause email service providers to filter out such messages.

Excessive capitalization and punctuation

Excessive use of capital letters and exclamation marks, especially in phrases like “ACT NOW!” or “WIN BIG!”, may appear aggressive or spammy, resulting in filtering.

Create clear and direct subject lines

Avoid vague or sensational phrases such as “big money” or “urgent message”. Opt for clarity and precision instead.

For example, replace “Unbelievable offer inside!” with the words “New seasonal discounts available”.

This approach not only helps bypass spam filters, but also improves recipient engagement by setting clear expectations, which improves email deliverability.

2. Use natural language in your content

Prioritize natural, conversational language over aggressive sales pitches such as “act now” or “limited offer”.

Instead of saying, for example, “Buy now Canada Email Lead to avoid disappointment,” try: “We invite you to check out our latest collection.”

This strategy helps avoid spam triggers and improves the overall readability and effectiveness of your email, keeping it out of the spam folder.