SMS vs Whatsapp for Business: A Reasoned Comparison

SMS and Whatsapp are increasingly seen as two competing tools in business communication, especially since Whatsapp Business was launched. In reality, the two tools sms promotional campaign are not equivalent and one cannot replace the other . However, they can work synergistically to guarantee the best communication service to the customer and, consequently, increase their satisfaction.

Let’s find out the differences between SMS and Whatsapp and why they cannot be considered competitors.

Using Whatsapp and SMS in Synergy

Choosing one tool over another is certainly limiting. For this reason,  the solution is to use each tool according to the use for which it was designed and, even better, in synergy .

Whatsapp Business , in fact, is a tool whatsapp marketing: effectiveness & best practices designed to offer support to customers and therefore for customer care purposes .

SMS , on the SMS vs Whatsapp other hand, is perfect for marketing use .

But not only that, in fact the SMS can be used to promote the Whatsapp service to its customers by warning them that, if they need assistance, they can contact the company directly in chat . In short, never dating data like in this case, unity is strength.

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