Online marketing is a constantly changing combination of techniques in the search engine. In the past decade we have seen the growth of mobile marketing, video. Marketing and social media marketing . Although these trends alternate frequently, there is one growth strategy that has proven. Successful for years: SEO link building. As part of the overall search engine. Optimization, SEO link building is an indispensable link in the realization of online growth.
In 2021, at Traffic Today we still frequently use SEO link building. To give our clients’ websites a better position in the search results. However, that does not mean that we have been doing this the same way for years. On the contrary – we have to continuously adjust and optimize our approach to continue to meet the demands of search engines. So we can say with great certainty that link building is subject to change. How, that is still the question. In this blog we will tell you more about it!
The History of SEO Link Building
Since the nineties of the last century, search engine optimization has been a strategy that marketers use to be found well in the search results. Of course, the activities around optimization were only a fraction of those of today – but still, the foundation for a separate branch within online marketing was laid. These first years were mainly about keywords; one could relatively easily improve the position of a web page and thus attract more organic search traffic by placing as many keywords as possible on the page.
The way Google’s algorithm worked accurate mobile phone number list allowed you to easily ‘buy’ organic rankings by generating tons of links to your site – relevant or not. This changed forever in 2012 with the introduction of the Google Penguin spam filter.
Google is now very critical of the quality of backlinks to a website
If these are not relevant – for example because the subject is not related or because they come from a spam site – they no longer contribute Rechèch sou entènèt Pou Konnen La to a good position in the search results. With this, Google puts the user first. The user is looking for the most relevant and qualitative information that can be agb directory found in the search engine, and will therefore benefit more from a website that has been tested for quality, with strong backlinks as a guarantee of authority. In short, nowadays you can no longer get away with a cowboy strategy when it comes to SEO link building.
