Opera Ads celebrates its fifth anniversary with advertising revenue up 22% to $240 million
By itorial Staff with No comments Search Engine MarketingDigital Marketing
Share this content
Opera Ads, the advertising platform of Opera , the Norwegian browser developer, celebrates its fifth anniversary by announcing a 22% increase in its advertising revenue, surpassing the $240 million mark in the last four quarters. , as report in a press release sent to the mia on May 23, 2024.
Over its five-year history
Opera Ads has undergone “a remarkable evolution, accompanying its customers and partners. What began as a content-bas native ad platform has expand into a complex ecosystem that meets the demanding nes of advertisers and publishers.”
In his view, “this evolution has allow advertising partners to access. A premium telemarketing sms phone number lead inventory and reach Opera’s user base on mobile devices, PCs and other platforms.” Today, Opera Ads offers a comprehensive suite of solutions “that provide access to exclusive placements on Opera browsers. ” browsers , as well as a wide range of inventory manag exclusively by partners.”
Learn more about Opera Ads
Since its launch in 2019, Opera Ads has gain traction across multiple countries and sectors with strong revenue growth. Opera works across more than 35 vertical demand groups and has observ trends in some sectors such as gaming , e-commerce and travel,” the press release continues.
As the digital landscape continues to evolve, Opera Ads is adding new features, such lead generation: mistakes to avoid as connect TV (CTV), which has seen 450% year-over-year growth, consolidating its role within the mia portfolio.
Evolution towards Opera Audience Solutions
In 2021, the press release continues, Opera introduc its supply-side platform (SSP), now known as Opera Audience Solutions. “This platform offers an extensive multi-channel marketplace, spanning a diverse portfolio of exclusively manag BWB Directory inventories across mobile, web, CTV, video and audio properties, processing over 380 billion ad requests daily through our proprietary, global-scale infrastructure. In addition, the Opera Ads marketplace features a robust global audience DMP,” it describes.
