In prospecting, it is just as important to take care of your targeting work. Inde, your goal is to acquire new customers, but not just any. Keep in mind that not everyone will be interest in your product or service. Moreover, a basic principle in marketing is that “targeting everyone is the same as targeting no one”.
Therefore, you ne to create a profile of the type of prospects who are likely to be attract to your products or services. There are 3 basic steps to take.
Segmentation
Segmenting the market consists of cutting it according to criteria that you have chosen and that you consider relevant to respond to your offer. They can be physical (the center of interest, age, size of the company, the sector of activity) or behavioral
By asking yourself the right questions
you will be able to accurately target the people or entities that could become your customers. Among the criteria you have chosen, is there a typical profile that stands out from the others and would ne your products or services? Are you able to provide them with add value? This is how you will be able to correctly target your lead generation specific database by industry strategy and ensure that it is bas on a good foundation for the rest of the operations.
First of all, you lose efficiency, because you will offer content and arguments that will not necessarily be adapt given that they Използване на силата на аутсорсинга на директни продажби are generaliz. Then, you risk harming the image of your brand, since your prospects will feel attack and harass by things that do not concern them. Finally, it is simply a waste of time and money.
you will have to make a distinction between
Advances in technology have made it possible to set up specific actions that will be implement automatically, depending on the behavior of a prospect on your company’s platforms (website, social networks, emails, etc.). When properly master, it becomes possible, for example, to send reminders to leads who have abandon aleart news their carts, all by software. This craze for marketing automation considerably lightens the work of human resources, but we tend to forget the human side, which is the very basis of marketing.
Lead generation is nothing more than a commercial conquest work to acquire new customers. If you have read this article carefully, you will have understood that it is necessary for the marketing department and the sales department to work in symbiosis, and this, throughout the lead generation, from the definition of the strategy to adopt, through its implementation, to the analysis of the results obtain. Why? Because it is the salespeople who will be in contact with your prospects. Marketers will constantly ne their feback so that lead generation is optimal.
