HubSpot and Brandwatch Consumer Research analyze the behavior of different generations of consumers on social networks
By itorial Staff with No comments Digital MarketingSocial networks
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HubSpot , the leading CRM platform for growing businesses, and Brandwatch Consumer Research have releas the Social Mia Trends Report for 2023, detailing the top consumer trends by generation after interviewing more than 1,280 marketing professionals from around the world.
The Spanish population is made up of more than 48 million people of many different ages who are group into the different existing generations: baby boomers, X, millennials and the most recent, the Z.
“Each of these generations has
A been shap by the social, political and economic events that have affect them and caus them to share common cultural, social and technological characteristics,” states the press release sent by HubSpot to the mia today, Tuesday, October 31, 2023.
«We are currently in a time of great changes in the technological and. Social buy telemarketing lead mia sphere, which is accentuat by the differences between generations. Each population group has a different behavior on the Internet and as a consumer; that is why companies must be aware of this in order to adapt their marketing and sales strategies and make them truly tailor to their consumers.
Given this innovative panorama, the use of technological tools, such as CRM platforms. Plays a fundamental role in the proper adaptation of marketing professionals to this new reality. Effectively managing data and interactions with customers on social networks allows for establishing and strengthening solid relationships with consumers and potential customers. Personalization is no longer an option.»
Shelley Pursell , Senior Marketing Director at HubSpot for Iberia and LATAM
Data from HubSpot’s 2023 Social Mia Trends Report
These are the most important data from the Social Mia Trends Report for 2023 all the ins and outs of facet navigation prepar by HubSpot and Brandwatch Consumer Research, which is includ in the press release.
Baby Boomers: Local Trade and Household Products
This generation of Baby Boomers is made up of people born between 1945 and 1964 and is characteriz by “being very hard-working and believing in effort as a vector for success.” In the digital field, they are characteriz by using platforms such as adb directory Amazon and the websites of major supermarkets, as well as wanting money-back guarantees.
