Every online retailer knows the frustration of abandoned shopping carts. Customers who show interest in your products but leave without completing their purchase can be lost sales opportunities. However, with the right strategy, you can turn these inactive carts into conversions.
An effective tool for engaging with users who abandon their shopping carts is to use popups. Inactive carts occur when a user adds items to an online shopping cart but fails to complete the checkout process.
This can happen for a variety of bulk sms master reasons, such as distraction, unexpected costs, complicated checkout procedures, or simply changing your mind. In this article, we’ll explore how to leverage popups to recover sales from inactive carts and increase your revenue.
Restore an inactive shopping cart
A staggering 69% of shoppers abandon their shopping carts. About eight in ten shoppers don’t complete their purchase. Recovering an inactive shopping cart is a valuable opportunity to recapture all that lost revenue.
You can contact users who have shown interest in your products and have the opportunity to remind them of their abandoned carts and offer incentives or assistance to encourage them to complete their purchase, which can increase conversion rates and overall sales.
Use pop-ups to attract inactive cart users
Pop-ups are powerful lead generation tools that can be used to capture the attention of users who have abandoned their shopping carts. They are unique and effective because they can be applied at key moments in the sales funnel process to empower and motivate customers to take action or simply check out.
There are many popups and pop-up strategies you can use to engage inactive cart users. Each type has a unique purpose and can be implemented based on your specific goals and target audience. Let’s explore some of the most effective types of popups.
Popup type for inactive cart
Exit-Intent Popups
Exit-intent popups are triggered when the user’s mouse cursor moves toward an exit button or outside of the active browser window. These popups are an effective way to grab the attention of users who are about to leave your site but haven’t completed a purchase yet.
They target inactive users and offer something valuable at a critical moment in order to get them to reconsider.
Here’s an example of an exit-intent popup created using PopTin .
The best exit-intent popups have more than just a CTA and a discount/offer. They have such enticing value the ultimate toolbox: 15 essential tools for shopify store owners and are constructed so carefully that they make users “stop.” Design, CTA, messaging, and branding contribute to the success of a popup.
Exit-intent popups can offer discounts, highlight special promotions, or ask for feedback to address any issues the user may have.
Time-based pop-ups
These are triggered after a specific amount of time is spent on a web page or when a user remains inactive for a predetermined duration. They are useful for reaching users who are interested in your product but haven’t taken any action yet.
Time-based pop-ups can display personalized recommendations, offer free shipping, or provide other information to incentivize users to purchase.
Cart abandonment popups
Cart Abandonment Popups are displayed when a user adds items to a shopping cart but leaves the site without completing the checkout process. These popups are specifically tailored to address the concerns or hesitations that led to cart abandonment.
They can remind users of items remaining in their cart, offer limited-time discounts, or provide assistance through live chat or customer support.
How to Create an Effective Popup Strategy for Inactive Carts
Understanding the different types of pop-ups is the first step to curbing shopping cart abandonment. The next step is to create an effective pop-up strategy that attracts inactive cart users and converts them into paying customers.
Focus on personalization
One important thing about a successful pop-up campaign is to personalize it. When you customize your pop-ups to match what users like and have done before, you can get more people interested and buying. Use information like what they looked at, what they didn’t buy, and what they’ve already bought to give them special offers and recommendations that they’ll actually like.
Craft Fascinating Copy
The copy used in your pop-up plays a vital role in grabbing the user’s attention and conveying your message effectively. Use persuasive language, a clear call to action, and a sense of urgency to encourage immediate action. Keep the copy concise and focus on the benefits or incentives that users will receive after completing their purchase.
Offer incentives and discounts
Offering incentives and discounts can be a great way to motivate people to buy. You can offer special discounts, free shipping, or limited-time promotions to encourage them to buy. Show them how much they will benefit from these offers and explain how it will solve their problems or fulfill their wishes.
Optimize pop-up window design and placement
The way you create and place your popups can really make a difference. Make sure your popups match your brand in terms of design and personality. Use different colors, cool images, and CTAs to grab people’s attention. Also, place your popups in the right place at the right time so they don’t interrupt people while they’re using your site.
Best Practices for Converting Inactive Carts into Sales with Popups
While pop-ups can be a powerful tool for engaging inactive shopping cart users, it’s important to implement them using these best practices to maximize their impact.
A/B Testing and Analytics
To optimize the effectiveness of your pop-ups, conduct A/B testing to compare different versions and variations of your pop-ups.
Test different headlines, offers, designs, and targeting strategies to determine the most effective combination. Also, leverage analytics tools to track the performance of your pop-ups and gain insights into user behavior and conversion rates.
Mobile responsive
With the increasing use of mobile devices for online shopping, make sure your popups are mobile responsive . Design your popups to seamlessly adapt to different screen sizes and orientations, providing a user-friendly experience on all devices.
Mobile responsive cg leads popups enhance usability and engagement, thereby increasing conversion rates.
Frequency and time
While pop-ups can be effective, bombarding users with excessive or ill-timed pop-ups can cause annoyance and frustration. Find the right balance by carefully controlling the frequency of your pop-ups.
Consider implementing exit intent or time-delay triggers to avoid interrupting the user’s browsing experience. Also, provide users with an option to easily ignore or close pop-ups if they are not interested.
Comply with privacy regulations
When using pop-ups, it is important to respect user privacy and comply with applicable privacy regulations. Make sure your pop-up practices comply with data protection laws, such as the General Data Protection Regulation (GDPR).
Clearly communicate your data collection and usage practices and provide users with the ability to opt-out or manage their preferences.
Follow-up actions to maximize inactive cart conversions
Pop-ups are just the beginning of the customer re-engagement process for inactive carts. To further maximize your inactive cart conversion rate, consider implementing follow-up actions as described below.
Image source: factory.dev
