GreenLetter: What do Stanley’s Cup and Altman have in common with OpenAI?
Social media are moderating events taking place around the world in an unprecedented way.
My Twitter (X) and LinkedIn have been flooded with posts about the situation at OpenAI in recent days. The whole cycle of events surrounding Sam Altman being removed as CEO of the world’s most important AI company, then reinstated (with a brief stint at Microsoft in between), was possible thanks to X.
I believe it was thanks to the tweets of all concerned, including OpenAI employees, that Altman was reinstated. The speed at which this corporate telegram marketing opera unfolded was astonishing.
Altman emerges from this situation unscathed, just like the Stanley cup from the burned car on the influencer’s TikTok. In this real-time marketing stunt, the brand’s speed of response was also crucial to the generated value.
Contents:
- Such UGC is like winning the lottery
- AI Industry Earthquake…
- …and Microsoft gains image from this
- More and more people are looking for news on TikTok
- Dove collaborates with an unusual influencer
- Brandy is running away from X
- Creator economy on top
- WhatsApp Campaign
- Has Snoop Dogg Quit Smoking?
- Nike in shape
- Shorts
- Weekly Tool
- Business TikTok Account. Blog Knowledge
AI Industry Earthquake…
The future of one of the most important companies in the world of AI, OpenAI, is in question after a serious internal conflict. Let us recall: Friday’s unexpected news that the OpenAI board had immediately fired Sam Altman, the company’s co-founder, was a real earthquake for the industry. The dismissal was quickly followed by information that he would join Microsoft. However, OpenAI employees stood behind Altman – as many as 747 out of 770 of them threatened to resign and join Microsoft if the board did not resign and reverse the decision to fire Altman. The pressure from employees, but also investors, proved effective: Altman is to return to running the company under the supervision of a new board. There will probably be more than one twist in this story.
Microsoft gains image from it
The firing of Sam Altman reportedly caught Microsoft, a key investor in OpenAI (it has a 49% stake), by surprise. However, the tech giant has responded to the turmoil in an exemplary manner. CEO Satya Nadella has expressed support for OpenAI and the ousted leaders, showing the company’s strategic flexibility and brand strength. The calm but agile response positions Microsoft as a key player in the AI space, reinforcing its reputation as a reliable a unique children’s experience and stable company – a leader in the industry. On Friday, when news of Sam Altman’s firing broke, Microsoft shares fell 1.7%. However, after Nadella announced that the Redmond giant would hire a co-founder of OpenAI, the shares reached a record high. In turn, after the news of Altman’s return to OpenAI, Microsoft quickly expressed support for the decision, emphasizing the importance of stable and effective management in the future of the company.
More and more people are looking for news on TikTok
About half of all American adults now turn to social media for news, according to a new study by the Pew Research Center. More people are getting their news from TikTok, Instagram and Twitch, while the numbers are declining for Facebook and X. TikTok has seen the biggest growth as a source of global news. This year, 14% of American adults said they look for news on the Chinese platform, up from about 10% last year and just 3% in 2020.
Shorty w GreenLetter
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