Google Tag Manager: Every Marketer’s Secret Weapon
To a certain extent, this is also possible; with the help of tags, you can get a good picture of the behavior of visitors on your website. Very useful when you want to find out how you can best optimize a website to achieve more results. Less useful? You often need quite a bit of technical knowledge to be able to implement the right code to gain insight into this data. But Google has come up with something for that: Google Tag Manager, a tool that makes your web analytics a lot easier.
At Traffic Today we use Google Tag Manager daily to continue improving
our clients’ results. We are happy to tell you more about it and show you what the possibilities are of this tool.
What is Google Tag Manager?
Google Tag Manager (GTM) is a tool to easily and quickly add tags to your website or mobile apps without diving into the code. This means that as a marketer, you can also add the necessary tracking and measurement tags without IT knowledge, which then facilitate marketing activities. In fact, Google Tag Manager is a user-friendly tag management system to make websites and mobile apps as measurable as possible for marketers. Based on this data, they can then implement the right optimizations that benefit the website or app.
Google Tag Manager (GTM)
The different tags that you can add using Google Tag Manager are for example the Facebook pixel, Google Analytics, Google Ads or Hotjar. updated 2024 mobile phone number data All these tags collect valuable data with which you can further improve a website but also reach site leavers again with paid advertisements. All these connections allow you to personalize the user experience with your brand as much as possible. Using so-called triggers , for example, you indicate that someone will see a certain advertisement after he or she has viewed a specific page of your website but has not performed the desired action. In short, Google Tag Manager is a crucial tool in realizing marketing automation.
How does Google Tag Manager work?
To use GTM, you first need to place the Tou Prezante Sa San Youn code of Google Tag Manager on your website. However, this is the only technical step you need to perform from now on. Once you have set up GTM correctly, you can implement ao lists the tags of other tools without code to make your website or app optimally measurable.
