I may have gone a little overboard that day, but from then on I was hooked. I’ve become an avid emoji user, and I find one emoji can convey an entire idea and can also be quite an effective method of communication. , many emojis have the ability to convey the right expression, mood, or feeling, and stringing them together can add even more context, so if you’re not using them in your marketing, you may be missing out.
If you’re not convinced yet
let me make a stronger case. Emojis communicate ideas and many have their own connotations and subtext. If a picture is worth a thousand words, an emoji has to be worth at least a sentence. 3 Reasons to Use Emojis in Marketing Humans can process images faster than text.
In a study by MIT
Researchers found that humans could recent mobile phone number lead process images they had only seen for a mere 13 milliseconds. Now we know people can scroll through emails fast, but they don’t scroll through that fast, and an emoji is just another tool in a marketer’s arsenal to stimulate the visual component during marketing outreach.
One of the principles of
Design for drawing a reader’s sms message types – typical hook for phone message service attention is contrast. What better way to add an element of contrast than to throw in a bright, colorful, fun emoji to break up the monotony and uniformity of text only. Big brands have already started to embrace them.
Many inboxes are now
peppered with emojis in the subject usb directory lines. Additionally, Chevrolet went all out in June of 2015 with an emoji driven campaign called hevyGoesEmoji. It involved an all emoji press release that readers were invited to decode, and the cipher was provided days later.
While it was an attention grabbing stunt that paid off in terms of garnering media attention, we wouldn’t recommend communicating exclusively in emoji unless you will also provide the whole story later in plain English. All all-emoji format leaves too much room for communication error. We recommend using emojis to add value to communication in a fun and concise way, not hinder it.
