Creative Email Strategies to Reduce Abandoned Cart Rates

Are you also despairing about the high rate of abandoned carts in your online store? Abandoned carts are and will always be part of online commerce, but with the right measures, it is possible to significantly reduce their percentage and thus increase your revenue.

We have already talked a lot about email marketing automation and how useful it is , this time we will see one of the best bulk email marketing services examples where automation is really very successful. In this article we will delve into the strategies that help reduce the rate of abandoned carts in your online store.

What are abandoned carts in the first place?

Let’s start at the beginning. You’ve probably heard of the term abandoned cart, but maybe you don’t know all the details yet. Don’t worry, let’s go over them together. It works like this : the user arrives at your online store, finds something they (apparently) like, puts the product (or products) in the cart, but then (before or during the purchase process) abandons the cart and doesn’t make the purchase .

And why should they be your problem?

Especially because they represent a high percentage of potential purchases. In fact, statistics show that about 75% of people abandon their carts before completing the purchase . In simple terms: this means that of the four visitors to your website who put products in their carts, only one of them will complete the purchase process, therefore ordering and paying for the product (or products). And the other three? In most cases, they will 7 wordpress themes to start your new website do nothing at all – rarely do they come back of their own accord and make a purchase. These customers, if you do nothing, are lost customers – and this is a good reason to pay a little more attention to a strategy that can reduce the rate of cart abandonment .

But there is another reason: the abandoned cart rate is becoming a bigger and bigger problem . Despite the development of technologies, which in most cases improve online shopping conversions, statistics say that the abandoned cart rate is not decreasing, on the contrary – in most cases it is increasing. The fact is that the abandoned cart problem will become a bigger and more obvious problem, so it would be wise to do something about cz lists it now. Another advantage why it is worth creating a series of emails to decrease the abandoned cart rate: these messages have a great opening rate . We already know that the opening rate of other emails in the world of online commerce reaches about 15%, while for messages about abandoned carts it reaches as much as.