Finally, remember that it is very important for your business and its reputation to respect the rules for exploiting your customers’ data.
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Google Analytics e-commerce FAQ
What is Google Analytics e-commerce?
Google Analytics E-commerce is a tool how to start a business when you have no ideas offered by the Google search engine that allows professionals (companies, freelancers, etc.) to analyze the traffic of their website or online store. The analysis of its data thus allows to verify the relevance and scope of its marketing efforts and then to optimize these efforts.
What are web analytics tools used for?
Web analytics tools like Universal Analytics are used to measure a number of indicators. The analysis of which serves as a compass for your marketing decisions. For example, if you manage an e-commerce store with a blog. You may notice that a particular article format converts better than others and thus focus your marketing resources on this type of format. Thanks to features like an e-commerce tag manager, you can also monitor visitor. Interactions deb directory with each of the elements or events in your online store.
Audience and conversion tracking tools also allow you to identify potential problems on your e-commerce site, for example a faulty step in a sales funnel or a page whose content does not match expectations.
What are the alternatives to Google Analytics e-commerce?
There are many alternatives to Google Analytics and it will be up to you to test different options to see what suits you best. In any case, the solution you choose must be fully compliant with the GDPR.
