Why should you care that it doesn’t end up in the spam folder? Think about it: when was the last time you deliberately went to your spam folder to check for interesting, legitimate emails? If you answered “a long time ago”, we are not at all surprised. But do email senders know their emails didn’t…
In 2024, managing email communications effectively requires you to be aware of spam trigger words. But what are they and how do you make sure you don’t use them in your communications? Avoiding these terms is crucial for your messages to reach their target audience without being redirected to the spam folder. We will…
BIMI is an authentication method used in e-mail communication. It is an identifier placed next to the sender’s name, which lets the recipients know that the message is from a certified company. It works hand-in-hand with DMARC, a security setting that companies use to prevent their email addresses from being spoofed. What is BIMI (Brand…
