The use of resources and the results obtained, with the aim of optimizing them and seeking greater profitability. So, create a schedule for evaluating these metrics and apply it to your business. The results can be incredible! Did you enjoy learning more about KPIs for e-commerce? Subscribe to our newsletter to stay up to date…
Abandonment rate = 1 – (Number of closed orders) / (Number of opened carts) How to reduce cart abandonment rate create an easy and intuitive checkout process; offer social login; reduce the information requested on forms; indicate, within the cart, all costs involved in the purchase; offer different payment methods; invest in security certificates for…
create an information channel within the website, with relevant content. Conversion rate The conversion rate relates the number of visitors and sales — more precisely, the number of orders made on your e-commerce site during the period analyzed. This KPI shows the efficiency of your actions in converting opportunities into sales. A higher conversion rate…
With all the information present in this post, it has become even easier to. Understand the importance of using email marketing to boost sales, win new customers. Generate new leads and ensure that the target audience becomes loyal to the company or brand. an efficient campaign can be easily overcome. With the help of professionals…
The assistance of a partner agency ensures that the schule is follow according to the initial timetable, avoiding delays when sending marketing emails to recipients. Without this support, delays may occur during the creation and finalization process, delaying the entire defin plan and compromising the timing of the strategy. Companies and brands that do not…
The company’s upcoming months — average sales, products that need to increase circulation, products that should be discontinued, etc. — based on accurate and reliable market data. What are the benefits of conducting marketing research? It can help your business in several ways. We have listed 3 of them below. 1. Helps you better understand…
To be able to target good research, you ne to have a well-defin audience. To do this, it is essential to carry out a good study of personas. This study will outline the most common and interesting profiles of customers and potential consumers, helping you better understand what their most frequent purchase objections are. It…
Digital marketing has great options, such as email marketing, presence on social media , updating and promoting a blog with relevant content, and investing in sponsored links. However, each strategy must be monitored to identify what is really generating good results. Therefore, for this assessment, KPIs — — are used. These indicators can show different…
You can learn a lot by analyzing your competition. It’s time to stop being afraid of this practice and start investing some time to learn from your competitors’ mistakes and successes. One way to better understand the future of your company is to analyze its past figures. Take stock of how the business has perform…
Indicators are able to show how your investments are performing and, therefore, what should be prioritiz. ROAS (Return On Advertising Spend) is one of the fundamental indicators when we talk about advertising campaigns. It shows a direct relationship between how much was invest in the campaign and the return achiev, without taking into account salary…
Each platform feature must be plann before creation, difficult and can generate other problems. A good usability of the platform allows the manager to monitor the metrics, the effects of each investment, the test results and, of course, the business performance. In addition, any changes to the layout, arrangement of elements or anything that is…
Creating an e-commerce business has been attracting the attention of many entrepreneurs. Compared to a physical store, the advantages are lost to sight. However, more than creating a store, it is necessary to maintain a good system to manage an online store. This is what really makes the business successful. Hiring a specialized agency is…
