WhatsApp Marketing: Effectiveness & Best Practices

WhatsApp marketing is simply promoting a brand, product, or service via the WhatsApp messenger app. The process involves acquiring audiences through multiple sources (such as ads, QR codes, and links) and directing them to a WhatsApp Conversation where lead generation & conversions happen. However, the old and usual Marketing questions remain: How effective is Marketing…

Click to WhatsApp ads: How to drive outstanding results

Companies using click-to-Whatsapp ads as an entry point for conversations have witnessed unprecedented marketing results. Fever in the US and Latin America achieved a 39.5% conversion rate Pes Sem Dor in Brazil reduced cost per lead by 20% An industry expert stated that advertisers got the best ROI from Meta’s click-to-messenger ads. (Source: Alpha Sense 11 Sep 2023)…

Exploring WhatsApp’s New Per-user Messaging Limits

Welcome to a pivotal moment for WhatsApp marketers. As WhatsApp evolves, so does our way of interacting with audiences. From 23 May 2024, WhatsApp will begin rolling out new per-user marketing template message limits (sometimes referred to as a Frequency Cap) globally. These updates are purposefully designed to enhance the quality of interactions on WhatsApp….

WeMail, send voice messages to email with this app

Email is in full transition. It seems that both independent developers and large companies ne to give a twist to the clients and applications that allow the sending and management of all these messages . Another of the alternatives that join this trend is WeMail . A curious application that seeks productivity and, above all,…

These Gmail apps let you read other people’s emails

First of all, you should know (especially if you’ve never used them before) that there are third-party applications that can function as services for Google’s Gmail . What are they for? Well, to manage your purchases, organize your trips, etc. To do this, some developers have access to your email messages, so they can read…