Anatomy of an e-commerce site that converts
Despite the success of e-commerce, many consumers are still hesitant to make purchases online. And for good reason: anyone can be reluctant to pay for a product that they can’t even touch.
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For the owner of an e-commerce phone number library site, the goal is therefore to gain the trust of their target audience in order to encourage them to make a purchase. Discover in this file how to convert prospects thanks to your e-commerce site, and this, to boost your sales!
First step: analyze the blocking factors to activate the right levers
If you want to convert as many leads as possible, it is essential to carry out an audit . It will allow you to know the needs of your target audience, analyze competitors and identify factors that may be holding back your leads on your website.
Analyze your competitors’ effective strategies and take inspiration from their methods. Also, don’t forget to conduct surveys via various channels: social networks, mailing, website, media, paper media, fairs, etc.
This way, you can fill the gaps in your merchant site.
4 characteristics of an e-commerce site that converts
1) The presence of institutional pages
Sometimes neglected, institutional pages nevertheless contribute to the seriousness of your e-commerce site. Their presence nevertheless allows you to gain the trust of consumers. But which pages are we talking about?
About page : Introduce koje su prednosti outsourcing marketinga? yourself properly. On your about page , tell the story of your brand and don’t forget to humanize your e-commerce site. Also, remember to talk about your values in order to attract people who live up to them.
FAQ (Frequently Asked Questions) Page : If you want to position yourself as an expert in your industry, this is the page you should include on your e-commerce site. Offer quality and completely transparent answers to reassure your target audience.
General Terms and Conditions of Sale (GTC) and Legal Notices Page : Note that these 2 pages are mandatory for an e-commerce site. They have 2 main functions:
- They provide information to bwb directory your customers, professionals and individuals, before concluding a contract.
- They protect you in the event of a dispute with a customer.
Contact page : How can you gain the trust of a customer if they can’t even contact you? Fill in your phone number and address. The contact form is also essential.
Cookie banner : Inform customers about the use of their personal data. Request only the necessary information.
2) Quality product sheets
This type of content is essential in the first instance to inform the prospect and the customer about a product, but also to make them buy. If you want to know the secrets to successfully writing product sheets that sell, don’t miss this article .
You have several options to optimize your product sheets and gain the trust of Internet users:
- Rely on a well-crafted marketing strategy to promote your product offering and increase your sales.
- Describe your products in detail and in a relevant manner .
- Integrate customer reviews under your product sheets to reassure your leads.
- Don’t ignore negative reviews , take the time to respond with a professional solution.
- Include tutorials to present your products in an educational way as well as explanatory videos. Do not neglect visual aids.
- Avoid intrusive pop-ups . The goal is to retain and reassure the visitor, not scare them away.
If you need support during this process, do not hesitate to call on our e-commerce web editors .
3) The presence of a live chat
A customer needs to be supported throughout their purchasing journey. Hence the need to implement a good lead nuturning strategy . To do this, you can set up a live chat to allow the customer to contact an advisor or after-sales service. In this way, you humanize the customer relationship and gain their trust!
