According to Istat data for the month of May 2021, there was a slight growth in retail sales of 0.2% compared to previous months while sales volumes increased by 2.2% , with an exponential growth of 82.3% for the clothing sector. The average spending of Italians is slightly increasing and companies are organizing themselves to make the most of the opportunity and increase their profits. However, it is necessary to plan an effective promotional campaign . Here is our guide to flash offers.
What is a flash offer?
Flash sales or lightning deals are bulk sms master short promotions, often communicated to customers shortly in advance, that involve a limited number of trending products . The offer, limited in time or quantity, is also a great tactic for businesses and retailers who want to sell large volumes quickly .
In addition, the scarcity and uniqueness of these offers creates a sense of urgency among shoppers, thus encouraging impulse buying.
As with any sales promotion, flash sales are a great way to attract new customers, as well as one-time shoppers who might disappear once the sale is over.
However, it is an excellent tool for targeting customer retention and acquisition, increasing revenue and brand awareness. That’s why, to help your business get the most out of flash sales, we’ve created a 5-step click to whatsapp ads: how to drive outstanding results guide to planning a successful campaign.
Flash Deals Guide: 5 Steps to a Successful Promotional Campaign
- Define your goals
- Select your target
- Choose the right moment
- Analyze the question
- Promote multi-channel communication
Define your goals
Identifying your goals allows your company to create successful sales strategies before launching a new Flash Deals Guide campaign. For example, if your primary goal is to acquire new customers, you will need to focus on consumers who have previously expressed interest in your brand but have not yet purchased, or target potential customers who are currently tied to competing brands.
Comparing sales reports is a very useful practice, but it is becoming increasingly important to evaluate the purchasing behavior of your customers. It would be a good practice dating data to analyze the data collected and then try to predict their long-term profitability. This is the Customer Lifetime Value (CLTV), an indicator that measures the predictable profits based on the relationship with customers, recommended by Shoppify to companies.
CLTV = Customer’s monthly spend x Number of months they remain loyal to the company
