Companies can make a big difference for the planet by choosing to use energy from renewable resources, becoming plastic-free, opting for eco-friendly tools and so on. This is also true in the field of communication. In this post we sms services explain why sending SMS is the right choice if your company cares about being green . Discover eco-friendly SMS with us.
Why SMS are green
Have you ever thought about how much pollution the emails you send for work can cause? Probably not, but each email is equivalent to 4 grams of CO2 and, if it contains attachments, the grams of CO2 can become as high as 50. Numbers that are certainly not negligible, especially if compared to those of an SMS that corresponds to only 0.014 grams of CO2 . A big difference that we should all take into account, especially companies that send many mass email campaigns every week.
But that’s not all, SMS can also help companies that still rely on paper media for their promotions such as flyers . According to Nielsen estimates, more than 13 billion flyers are printed every year in Italy, which exploring whatsapp’s new per-user messaging limits is equivalent to about 1 million trees cut down. Meanwhile, sending a campaign of 10,000 SMS corresponds to the production of a single sheet of letterhead, in terms of CO2.
This explains why we can talk about eco-friendly SMS.
How to make your communication greener: yes to landing pages
But how can you ensure that your communications are green and effective? Precisely by using tools such as SMS. In fact, SMS are the corporate communication tool par excellence nowadays. They have a reading rate of 93% within dating data a few seconds of receipt and can easily replace an email campaign or a flyer.
