I recommend creating the page minimum

of one month before the event or sale happens. This helps give search engines time to crawl and index your page. You can’t create the promotional page just one week before the event since that’s not enough time for the search engine to properly index your page and display it in the search results. Additionally, you’re also giving a heads-up to your customers wherein you’re telling them that they can enjoy massive discounts and price cuts on the specific date. This gives them time to prepare for the sale and even increase the chances of them making multiple purchases. Just take a look at the eCommerce site I used above.

The Black Friday and Cyber Monday sale

doesn’t happen in another 2-3 weeks but the eCommerce site’s promotional page is already live and they’re also encouraging their visitors to participate by signing up in the newsletter. Google announced the Page Experience Update last May of this year. It was pre-announced which means the actual update won’t be rolling out until 2021 and no specific date was given on the announcement. But they did mention that they will provide at least a six-month notice before they fully roll out the Page Experience update. The announcement stated that Page Experience will be a new ranking factor for 2021 that combines multiple minor ranking factors into a major, bigger one.

So, here’s what you need to know about the

Page Experience update: What is Google’s Page Experience Update? The Page Experience update is an upcoming Google algorithm update that will be measuring the interaction and experience of users with pages that are crawlable and indexable. Most of the minor factors that make up the Page Experience update are already well-known factors that the majority of the SEOs and webmasters have already optimized for. Through the Page Experience update, Google aims to provide a holistic view of page experience, not only to qualify great user experience but to also possess a framework that will be used to quantify a user’s experience to further reward websites that aim to provide the best possible experience for the users.

Since this is reliant on the user’s definition

of a great experience, Google aims to include more signals on a yearly basis to keep up with the ever-changing needs and wants of the users. Page Experience Chart Aside from the minor factors that make up Google’s Page Experience update, the new addition would be the introduction of Core Web Vitals that is a set of user-focused metrics that quantify key moments of a user’s experience of a page. The Core Web Vitals include three major facets: Largest Contentful Paint First Input Delay Cumulative Layout Shift While the minor factors include: Mobile-friendliness HTTPS Safe-browsing Intrusive Interstitials How to Optimize for Page Experience Resources for specifically optimizing for Page Experience are scarce, but Google had given deeper dives on the core web vitals and we’ve written guides on each Core Web Vital which are linked above.

As for optimizing for the minor factors, they

have been existing for quite a while, and  bulgaria phone number library guides on them have also been linked above. Ranking for Page Experience is not necessarily a difficult task since the majority of the ranking factors are already pre-existing ones. The challenge now is with regard to optimizing for Core Web Vitals. Although they are new terms, they are still included under major website facets that we optimize for, specifically, Site Speed. Largest Contentful Paint is under loading speed, First Input Delay is under interactivity, and Cumulative Layout Shift is under content stability – all of which are already important aspects of a website. Of course, the Page Experience update is not the only ranking factor.

You can’t improve your rank if page

experience is the only facet you optimized for. Quality content and valuable links are still integral to having search success. Lastly, page experience will change how Google interacts with the Top Stories part of the search results. AMP will no longer be a necessity to be included in the Top Stories – one of the primary ways publishers gain traffic. But I highly suggest publishers still stick to publishing AMP pages since they are more beneficial to the users and give users a much better experience inside your site. Key Takeaway The Page Experience update is not something new. It’s just an upgraded and combined version of underrated factors that often eluded the SEO’s and webmaster’s full attention.

When there are unexpected movements within

the contents of a web page, it could be cross-selling and up-selling in practice  a frustrating experience to a user because it could interrupt something that they are doing on the page. Just imagine trying to scroll through the catalog of an ecommerce website and suddenly the products started to move left and right on its own and before you know it, you’ve accidentally placed the wrong products in your shopping cart. That is an example of what Cumulative Layout Shift means. We’ve talked about loading performance in Largest Contentful Paint. We then discussed interactivity in First Input Delay. Now in the 4th part of our series about the Core Web Vitals, we’ll be talking about Cumulative Layout Shift or CLS which deals with visual stability.

What is Cumulative Layout Shift (CLS)?

Cumulative Layout Shift or CLS is the sudden  canada email lead movement of a webpage’s content layout. A layout shift happens when an element in the viewport moved from its starting position during page load. These elements are called unstable elements. For example, while trying to read a blog post, an ad suddenly pops up in between the paragraphs which leads the text blocks to move down. These are unpleasant movements to users because it interrupts anything that they achieve, but it is possible. Any score between 0.1 to 0.25 needs improvement while anything above 0.