SMS The advantages of selling
- In France, 95% of the population owns a mobile phone. SMS This means that marketing can reach all groups of people.
- SMS can increase not only your traffic, but also your sales! SMS The conversion rate of an email is on average 3 times higher than that of an email.
- Text messages are opened 5 times more often than emails. They also have a 97% read rate. This is not a negligible figure when you consider the number of solicitations consumers receive in the run-up to sales.
- High speed, both in sending and opening. SMS 90% of messages are read within 4 minutes of receiving.
- Maximum customization (sender ID and variables). Support the feeling of a real relationship (last name, first name, last purchase, size pre-selection, etc.)
- An effective promotional and conversion tool. The information is crystal clear and the possibilities are endless: inserting links, CTAs, landing pages, maps, etc.
- SMS can be easily integrated into your marketing tool. With our services, plugins, APIs or cloud platform, you can benefit from a new channel at the best prices in seconds.
SMS As you can see, it is the ideal medium for clear and effective communication in the run-up to sales. But it can also be a way to attract people to a store or online before the big day for a private sale. It is more how fast can you expect? how can you optimize? convenient for consumers and is likely to lead to a further purchase. In fact, private sales represent 20% of total sales during promotional periods. The marketing campaign should therefore start before the sales .
To give yourself the best chance of success, here are some ways to prepare for this moment.
Preparing for the 2024 Summer Sales
The 2024 Summer Sale will run from Wednesday, June 26 to Tuesday, July 23, 2024. The run-up to the sale is an opportunity to strengthen your relationship data based with loyal customers and re-engage inactive ones. SMS As a way to reach them, you can use the few weeks before the sale to re-establish communication between consumers and your store:
Offer gifts
SMS Use a campaign to offer your customers something extra to make them feel appreciated: early access to available products, an invitation to a special event or a discount on their purchases.
Create an emulation
Encourage your customers to promote you by offering them a gift or discount for every referral/account creation. This will also help you increase your target audience.
Don’t hesitate to make fun on your social networks
Why not reveal to your subscribers the benefits your members enjoy? This can create a healthy frustration that will push new consumers to sign up or come to your store/website once the offer is available to everyone.
Send your wishes
Winter sales follow the end-of-year holidays . Test the receptivity of your campaigns by wishing your contact groups a happy new year and thanking them for their loyalty.
SMS Sales Examples
Save time and ensure you have clear and impactful messages before D-Day. These examples can be used as a reference and adapted to your brand. SMS You will have a clear idea of the structure, tone and calls to action to include in your messages to maximize their impact on the recipients.
