create an information channel within the website, with relevant content.
Conversion rate
The conversion rate relates the number of visitors and sales — more precisely, the number of orders made on your e-commerce site during the period analyzed. This KPI shows the efficiency of your actions in converting opportunities into sales.
A higher conversion rate shows that the business is being efficient. So, to calculate the metric, we must follow the following formula:
You can use this KPI to compare different sales channels, salespeople or strategies
How to increase japan email list conversion rate
invest in qualifying leads, using content marketing ;
create personas for the business;
trace the purchasing journey and create actions for each stage;
work on the usability of the website.
Average ticket
The average ticket, one of the main KPIs for e-commerce, is related to consumer behavior within the virtual store. To understand this indicator, we need to know the total amount invoiced by the company and the number of orders, always determining a period of analysis.
The calculation to find the average ticket is very simple: just divide the revenue by the number of orders. It is important to monitor this metric because the higher the average ticket, the higher the customer’s spending in the store and, consequently, the revenue.
How to increase the average ticket
offer progressive discounts;
create loyalty programs;
form product combos.
Cart abandonment rate
You’ve probably aero leads visited an online store, looked at a few products, picked the one that caught your eye, added it to your shopping cart, and then simply left the page. This is very common: the cart abandonment rate in e-commerce is very high.
A survey conducted photographers: what separates a professional from an amateur? among American e-commerce sites showed that the average abandonment rate is 69.23%. However, it is important to always work on and reduce this value. To find it, you need to follow the formula:
