TheNAR Code of Conducthe sets high standardsreal estateexperts around the world. If you are insideJamaica, following these guidelines ensures good behavior,the clienttrust, and smooth transactions. Let’s break it down with important principles, practical tips, and fun reminders! 1. Duties to Clients and Customers Article 1: Integrity and Protection Always put your client’s best interests first while maintaining honesty with all parties involved. Tip : Be “realhousesknight” — honest, but fair to everyone. Section 2: Avoid Misrepresentation Do not exaggerate or hide the facts about aproperty. Tip : Transparency builds trust—no sugar coating! Article 3: Dealing with Other Agents Always cooperate with other vendors unless it conflicts with your client’s interests. Tip : Think of collaboration as a partnership—a win-win for everyone! Section 9: Express Agreements Make sure that all agreements (sales,to rent, etc.) are in writing, clear, and signed by both parties. Tip : No verbal “handshake”—write it all down! 2. Loyalty toMarketingAnd communications Section 12: Honesty in Marketing Present a true image of your services and listings in all marketing materials. Tip : “What you see is what you get” should be your sales mantra. Article 10: No Discrimination Don’t discriminate based on race,religion, gender, or any protected class in any of your dealings. Tip : Treat everyone with respect—real estate is for everyone! 3. ManagementConflicts of Interest Article 4: Disclosure of Personal Interest If you are buying or selling a property for yourself or a family member, express your interest in writing. Tip : Outsourcing is key—don’t hide your shoulder from the deal! Article 5: Disclosure of Ownership Interest Always tell clients if you are interested in the property you are advising. Tip : No secret dealings—full disclosure saves headaches. 4. Professionalism and the Duty of Honor Section 11: Skills Only offer services within your expertise. If you are not an expert, get help from someone with experience. Tip : Stick to your route or bring in the pros—customer satisfaction comes first! Section 6: No Hidden Fees Do not accept undisclosed payments from third parties such as insurance companies or mortgage companies. Tip : Keep money matters straight—no secret commissions! 5. Good Conduct with Other Agents Section 15: No False Statements Do not spread false or misleading information about other real estate professionals. Tip : Keep it professional—focus on your work, not theirs. Section 16: RespectSpecial Agreements Do not interfere with another agentspecial listinglisting agreement. Tip : Play by the rules—let your competitors handle their customers. 6. Handling Complaints and Disputes Section 17:MediationagainArbitration If disputes arise, resolve them through mediation or arbitration instead of litigation. Tip : Avoid the courts—resolve issues professionally through agreed upon channels. Finish it Following the NAR Code of Conduct helps build professional reputation and trust. It’s all about treating clients and colleagues with respect, being honest in all communications, and keeping your honest duties to a high standard. Final Tip : Good behavior isn’t just about following the rules—it’s about creating a thriving, real estate community where everyone wins. Stick to these guidelines and success will follow!
