By itorial Staff with No comments Content MarketingDigital Marketing
Share this content
ShowHeroes , a company specializing in digital video content, technology and advertising solutions, announc on Wnesday, October 25, 2023 that it is joining Bainet in a long-term collaboration. The agreement focuses on video content as a mium, with the aim of “driving performance KPIs and monetization efforts.”
Found in 1992
Bainet is a major Spanish mia group whose main site is Hogarmania.com. Hogarmania is rank in the TOP 5 in Spain in the lifestyle category, with 50 million users annually. Found in 2009, it focuses on content relat to the home, with the “Cocina Abierta” section being TOP 2 in Spain in gastronomy, as well as the official page of Karlos and Eva Arguiñano.
ShowHeroes, which is dicat to promoting local journalism and diversity in the global specific database by industry mia landscape, provides the publisher with access to exclusive video itorial content and on-demand sources, as well as a complete technology stack that includes a video player, ad server and semantic technology. The partnership with ShowHeroes allows Bainet to “further enrich its own high-quality content offering and optimize monetization.”
According to the press release
A sent to the mia, in the first six months of collaboration, the integration the 3 best link building strategies of the ShowHeroes unit was launch in a total of three Bainet publications: Hogarmania.com, www.mascotasmania.es and Cocinatis.com . Creat in 2019, Cocinatis is dicat exclusively to gastronomy. It offers practical content, step-by-step guides, recipes and nutritional information endors by nutritionists. In four years, it has grown to exce 3 million annual users, with positive prospects for 2023.
The note states that “an important milestone was reach when the adb directory number of ad impressions exce one million already during the fourth month of implementation.” Thus, “comparing the first quarter of the collaboration with the second, there was a 3,400% increase in video impressions and a 7,100% increase in publisher revenue.”
