A by itorial Staff with No comments Digital MarketingSocial networks
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A new year is here and the evolution of Social Media Marketing continues. The rise of Artificial Intelligence is accompanied by changes in user behavior, new tools and other trends that you should be aware of in order to adapt to them.
Therefore, if you are a content
A creator or use social media as part of your business, do not hesitate specific database by industry to consult this brief guide to plan the next 12 months and perfect your digital marketing strategies, according to the press release sent by the Amedia Social agency today, Tuesday, January 9, 2024.
What 2023 left us and what awaits us in 2024
According to the agency, “there is no doubt that, like 2023, 2024 will be a very interesting year for Social Media Marketing,” so it reviews some trends that are already underway or that are about to be implemented on the different social platforms.
Audiovisual content as a marketing tool
If there’s one thing platforms like YouTube, TikTok, and Instagram have in common, it’s that the audiovisual format is the core of their content. In 2023, video established itself as one of the main marketing tools, and in this new year it will only become more established.
This is according to a CISCO report, which indicates that video will how to build a personal brand online represent up to 82% of all online traffic. For her part, Úrsula Rodríguez, representative of SunMedia , assures that short videos will be the sensation of social networks in 2024, since they are “highly shareable” and allow for the addition of effects, filters, music and text.
Consolidation of “micro-influencers”
Influencer marketing has established itself as an effective formula for alb directory impacting different niches. According to Only Accounts, this industry generated investments of up to 28 billion worldwide last year alone, and that figure is expected to increase by 13% by 2024.
