SEO and Keyword Determination

So, What Is The Basic Dynamics Of SEO From Google’s Perspective?

In order for websites to rank higher, Google wants them to pay attention to the following:

• Your websites should be suitable for visitors from all devices. In other words, it should have a responsive (mobile friendly) design.
• Technically, the opening of the site on the first visit should be fast, and the transition between site pages should be fast.
• The visitor experience on your site should be at the highest level. Complex, incomprehensible website designs are eliminated in the first place. You need to have well-adapted UX / UI experiences and experiences to both your design and system.
• Your site should have original and unique content from the very beginning. This is the most important thing!

So What Does Google Consider Negatively in SEO Performance?

Google really doesn’t forgive mistakes that happen whether they are aware of it or not.

• Do not start SEO planning without creating a user-friendly structure for your site.
• No matter how many examples of your site that are published in a similar field, its content and design must be original.
• Do not choose topics and titles that are against the publication policy of your content. Especially SPAM, which is done solely for the purpose of gaining keywords, can lead to the end of your site from the very beginning.
• It unintentionally upsets users who do not use its services (Google Analytics and Search Console primarily) and whose site’s software technology is far behind.

These types of mistakes will simply cause you to struggle in vain for your SEO efforts.
Up to this point, we have briefly seen what should be considered for websites in terms of issues that are important for Google. Now, let’s come to the main reason for SEO.

SEO is done to increase the continuous access and discoverability of websites to their target audiences in the medium and long term, and to keep the top-ranking performance constant or even improve it.

The priority of many SEO experts and companies / institutions that want to have SEO work done is for their sites to appear at the top of keyword searches.

What is a Keyword?

Since it is such a valuable thing, we should how to build telemarketing data first explain its value in the simplest terms so that you can agree with us.

Keywords are words and phrases that websites’ target audiences use in their searches on Google. As main and secondary keywords, websites may have or target one or more keywords and phrases.

What is Keyword Competition?

” that we searched for, we see that Google has found approximately 562 million results on the internet. When we write “HOTEL” in the same search field, we see that over 93 million results are listed on Google. Search keyword competition is hidden in this tiny information screen. The average search volumes of your keywords that will bring you together with your target audience and rank you higher show the competition of those words.

The higher the number of results, the higher the keyword competition. However!! Google search results alone do not show competition. It is a criterion creating a lush garden in limited spaces but what is important is how commercial the word is. The more commercial it is, the more advertiser competition increases. SEO competition increases to that extent. In other words, the word “holding” may have a few million indexes because it is in the news a lot, but no company will compete saying “I should be in the first place for this word” because it has no commercial gain.

Determining Keyword

Now let’s come to determining how we will draw a path for ourselves. First of all, in the keyword determination phase, let’s start by highlighting local, or regional words that will always bring our site to the forefront in customers’ searches. A company only provides service to the street or neighborhood of its real location, yes! However, every user on the internet is a visitor or even a potential customer of its digital showcase.

Therefore, determining the planning from a smaller perspective should be the priority of every company, every e-commerce site, every corporate site, in short, those with commercial concerns. Of course, this cannot be a valid reason for companies that sell and market services / products on a national scale in the first place. However, you can see that they do not ignore such local targets for their SEO work.

• When determining keywords, it is extremely important that the content on your website is suitable for this word and its supporting words. When talking about Apple, it is almost impossible to appear in Grape searches!
• First of all, the site software you use must have more technical qualities.
• If you are doing your SEO work with the help of an expert, you can see that the first work will be on your site. You can see that other work will not start until the software, design, site performance, and content are in a better state than before.
• Or rather, it should be. Unqualified, flat and error-filled content is worthless in the eyes of Google as well as your visitors.

Services and Tools to Use for Keyword Determination

Keyword determination is an extremely important america email list issue for your advertising work that you will plan according to your needs, as well as your SEO work. Therefore, starting this work seriously from the very beginning always means profit for you in the medium and long term.
Let’s take a look at those tools and services now:

Google Ads – Keyword Planner

In this way, you can analyze the words that will reach your target audience almost exactly.

UbberSuggest

Recently, it is one of the most preferred free keyword planning services in our country and around the world. UberSuggest, which provides analysis up to a certain limit on a daily basis, also produces very understandable results with its simple use.

SemRush

Although it is a paid service, SemRush stands out as one of the quality services, as it is capable of performing almost any analysis, data and ranking tracking related to your site.

MOZ

Another paid service, MOZ, offers limited analysis opportunities to all its visitors free of charge to some extent. When you purchase their paid packages, they present you with successful analyses of all.