When ranking projects in search engines. Special attention is paid to pages that cover topics related to finances, health, and the general well-being of users. This is the focus of the YMYL (Your Money or Your Life) and EEAT (Experience, Expertise, Authority, Trustworthiness) concepts. Resources that provide advice on providing medical services, distributing finances, investing, legal issues, and some other important topics undergo special testing to ensure compliance with Google’s requirements.
The quality of dental treatment,
prosthetics, orthodontics, etc. services special database directly affects the health and quality of life of patients, so it is especially important for dental clinic websites to comply with the YMYL and EEAT concepts. Of great importance are:
- the accuracy of the information provided to the user;
- high level of expertise of employees, confirmed by diplomas and certificates;
- the accuracy of information about services, doctors, procedures and dental care.
By complying with YMYL and EEAT requirements, a dental website can become a reliable platform for interaction with patients.
SERM Strategy – Reputation Management
Research shows that more than half of people trust a company that has positive recommendations. At the same time, approximately the same number of users will look for another clinic if they read negative reviews. Therefore, to strengthen the position of their company, it is important for dentists to implement the SERM (Search Engine Reputation Management) strategy – to closely engage in brand reputation management in search engines.
To obtain effective results
In this area, a clear plan is Portrait of the founder of Itty Bitty Bookstore developed, which includes collecting and analyzing reviews, comments and mentions of the medical institution, interacting with clients, answering their questions, as well as activity on social media accounts, and connecting other communication channels.
Local SEO is a must for dentists
SEO promotion of dentistry in a specific area is of great importance for attracting clients. Therefore, the SEO specialist will have to:
- use local keywords and phrases when compiling the semantic core (for example, “dental treatment in Zhitomir”, “dental prosthetics in Kyiv”, etc.);
- add the clinic’s website to local directories;
- Create and develop a company profile on Google My Business.
The last point is especially important,
Since dental services are an offline business usb directory that is promoted using online methods. Having a promoted profile in GMB, you will be able to reach the top of search results if the user searches for dental services and is nearby.
By following the platform requirements and posting up-to-date information about opening hours, main services, contacts, you will be able to attract additional free traffic and attract the attention of customers who are ready to take advantage of your offer and are looking for services right now on Google Maps.
