Content marketing is an essential ingredient to improve your e-reputation. This is why it must be original and interesting. And for that, you can rely on humor, but be careful with the style used! How to use humor in a content marketing strategy? The answers in this article.
Can humor be used as part of a content marketing strategy?
Of course! Humor has its place in content marketing. And as proof, you only have to look at the number of contents that are successful thanks to jokes.
It is important to know that phone number library humor is primarily used to stand out from the crowd. This is how some brands manage to differentiate themselves from their competitors, even if they offer the same products and services.
However, you will need to use humor sparingly if you want to succeed in your content marketing strategy.
Humor & content marketing: what are the advantages?
Using humor in a content marketing strategy offers a plethora of benefits:
Eliciting a reaction from readers : Does this ring a bell? It’s the same principle as storytelling, although the goal of humor is usually to arouse amusement.
Make an impression : a campaign tinged with humor will have a better chance of leaving a memorable memory (and generating shares) than a standard content. Internet users will easily remember a brand that plays the humor card.
Establish a close relationship with readers : using humor increases your sympathy capital with your community, which will be beneficial for your image.
Is using humor a success every time?
Let’s not beat around the bush: NO ! While some types of humor are successful, there are others that have a hard time getting through, like pomocí strojového učení můžete odhalit black humor. “You can laugh at anything, but not with just anyone” this quote from Pierre Desproges then takes on its full meaning.
The dose of humor must be well respected otherwise you risk ruining your marketing campaign. If you go too far, you will have more chance of generating bad buzz than hilarious reactions.
Remember that humor is a double-edged sword. If you create amusement, you are guaranteed success: sharing, conversion rates, notoriety, etc. On the other hand, if you reap discontent, it is your e-reputation that will suffer.
So, how to use humor effectively in your content marketing strategy ? That’s what we’re going to see in the following lines!
Content marketing and web writing: How to use humor?
Here are some ideas to use if you want to succeed in a content marketing campaign tinged with humor.
- Determine your target audience usa cfo to identify the right type of humor.
- Avoid community humor: this is called politically incorrect humor (religion, politics, racism, etc.)
- If you have to communicate on divisive topics, try to use humor in a non-aggressive way.
- Try self-deprecation.
- Keep your content relevant to current events while sprinkling it with humor.
- You can also make fun, BUT KINDLY, of the competition.
- Make parodies.
- Telling anecdotes.
- Avoid humorous content if your company is in the luxury industry. A company that sells high-end products (or services) relies on seriousness and efficiency to sell, not on humor.
- Know how to avoid jokes when it is not the right time. So down with jokes in bad taste.
