Today, social media marketing (SMM) has evolved into one of the most diverse sources of marketing intelligence that is more than just a marketing strategy. Social media users are also increasing, which is able to influence purchasing decisions from audiences where influencers are the drivers.
Quoting from Businesswire which found user behavior that shows that social media can be a potential place to do promotions. You need to know that 63% spend more time viewing or posting content on social media.
Moreover, 50% of users spend their time watching streaming content . Interestingly, 55% of those watching streaming content are aged 18-29. 58% of those viewers watch a lot of sponsored content from influencers .
Looking at the survey, social media is still an effective communication medium for selling products. Are you also interested in using social media to grow sales?
Other Reading: What is Customer Acquisition and How to Get New Customers
What is Social Media Marketing ?
social media marketing (SMM)
Social media marketing is a form of digital marketing that uses the power of popular social media networks to influence audience purchasing decisions so that marketing and branding goals are achieved.
Although it seems like just posting content or images, the use of social media actually requires a special strategy to achieve marketing goals. Of course, you need to measure content performance.
What kind of content performance? According to WordStream , if you want to know how social media is performing, it’s important to set recent mobile phone number list measurements that include the following:
Maintaining and optimizing social media account profiles
Posting relevant content (videos, stories, images) that represents the brand and interests the audience.
Respond to comments, likes , shares , and monitor account reputation
Engage and follow your followers, influencers and customers to build a community that supports your brand .
As with most advertising media, you can use paid advertising on social media to reach more customers so that the brand or business you want to develop appears on the screens of targeted users.
Other Reading: Fail-Proof! This Controversial Marketing Method for Business
What Makes Social Media Marketing So Powerful for Marketing Products?
Social media provides important factors that can make a business grow when using it as a marketing tool. Of course, you also need to combine it with the right digital marketing strategy . Investopedia reveals that these factors are connections, interactions, customer data.
Connections in Social Media Marketing
You have a better chance of reaching new customers with interesting and brand-relevant content. You will reach an audience that is interested in what they want through content. Useful information will further build trust among your audience and give you room to build further connections.
Interaction
Through social media, you can build interactions through comments, likes , and shares . This allows for interaction between customers. Here, you will know that effective communication occurs as a form of market education that is built through word of mouth on social media platforms.
Customer Data
The use of social media marketing allows businesses to collect customer data faster. You can use this valuable asset to analyze behavior or buyer personas. This data is very valuable for you to follow up on to find potential customers who can increase conversion rates and customer lifetime value .
Further Reading: 5 Most Important Digital Marketing KPIs for Business
How Does Social Media Marketing Work ?
Social media like Facebook, Instagram, and Twitter are not only useful for connecting everyone to interact. More than that, you can use them to influence customer behavior.
Through content posting, you will find important information in the form of audience location, demographics, and some other personal information to sharpen market analysis. This will be very beneficial if you know how social media marketing works by paying attention to the following important factors.
Social Media Marketing Action Plan
The more targeted your social media marketing strategy is, the more effective your work will be. It is highly recommended to have an action plan to run an SMM campaign with a structured action framework considering the following metrics:
The relevance of SMM to explain business objectives
Understanding of customers such as age, income, location, job status, industry, and interest in information
Competitive analysis of competitors regarding success and failure factors
Calendar for posting SMM content
Best-in-class content creation
Customer Relationship Management
Unlike traditional marketing that tracks customer behavior through purchase transactions, SMM encourages more comprehensive tracking. When using a kind of tool for customer relationship management activities , you are actually able to track two things, namely the relationship between customers and the relationship between the company and the customer.
SMM allows businesses to not only track customer purchases. In addition, indirect customer activities such as providing product referrals can be known.
Shareable Content
The first impression of interesting content isvery important to engage customers looge kohe minu tasuta brevo konto so that they buy the product and share the content. In addition to being very profitable, this kind of content is also able to reach new audiences and implicitly provide support or recommendations to others for anyone who shares the content.
It can be said that shareable content will drive digital word-of-mouth marketing. If this continues, the possibility of business growth through this path is more likely to be achieved.
Earned Media
Have you ever seen a comment that contains a review of a product or service? When you see it, you indirectly witness how SSM is an efficient method in marketing.
You can see the purchasing decision getting faster after seeing some positive reviews without having to spend a lot of advertising. Potential customers are willing to explain and give positive feedback to influence prospects to buy the product.
Viral Marketing
You may be familiar with the term viral. In fact, the concept of viral is part of the SMM strategy to speed up the process of word of mouth.
Viral marketing sales techniques have the potential to reach new customers faster. In fact, viral content can reach target audiences beyond expectations. Of course, this is a simple and inexpensive step to generate sales.
Customer Segmentation
SMM always ensures that the target market is reachable so that the company can ensure that the available resources are allocated ao lists to reach the right audience. This is certainly different from traditional marketing which usually tends to reach customer segments randomly.
Well, if you want to use social media management properly, you should consult with a digital advertising agency , such as Apookat . Later, you can tell them your marketing plan when using social media.
Apookat will provide the best recommendations for running social media marketing to reach new customers and increase sales. Immediately consult your digital marketing needs to Apookat.
