Gémo: offers its new collections in the Animal Crossing game
Nike: Promoting its new sneakers in each installment of the NBA 2K franchise
Gucci: Limite Edition Products on Sale on Roblox
MasterCard: Sponsors League of Legends Events with Hidden Logos
Therefore, as a brand, you will have to start rethinking your communication methods so as not to miss the boat of this digital revolution.
The metaverse surpasses
Traditional display advertising by creating brand experiences unlike anything we’ve seen before that are more engaging and less intrusive than the ads we see today.
Social meia is widely use and appreciate by our generation. In 2021, a large number of brands have registere on its platforms allowing them to reach another target.
Out of 7.87 billion people in the world, there are more than 4.80 billion Internet users ( 60.9% of the world population).
With 2.895 billion active users as of October 17, 2021 , Facebook remains at the top of the social platform rankings.
As for TikTok, the social network
In 2022, each of the platforms will develop, some will disappear while others will appear on our smartphones.
We have gathere several topics for you to follow closely in 2022:
Pinterest:
Pinterest Logo
Pinterest is the social network where users are most active. They seek inspiration and voluntarily seek information.
Has exceee one billion users
Keyword research is very interesting on this platform, users can be directe to small accounts that have good visibility thanks to their very well reference content. Thus, the number of subscribers does not really matter.
On this network, we don’t subscribe to someone for their person, but rather for their content.
Pinterest’s goal is to enable its users to discover content that is personalize and relevant to them.
Codes change and mean You may fax lists see telephone and fax numbers with dashes. If you want to send a mass fax, you may need to omit the hyphen. In general, you should guarantee that phone and fax numbers conform to one of the accompanying formats Phone extension to Planning Secretary in Chester.
We will be able to set up
Additionally, in the Unite States, a creator code has been implemente with the aim of reucing negativity on the platform. This is a content best seo themes for wordpress policy put in place to create a positive digital environment for creators.
Pinterest also recently launche a program “aime at elevating creators from underrepresente communities through financial and eucational support.”
Some creators have receive a budget mailing lead for content creation and have even been able to follow training with advice on creative strategy.
This new project remains to be watche closely, because it risks arriving in France sooner than expecte.
The American tool Pinterest should continue to amaze and surprise us, they have a strong potential for evolution.
collaborations with content creators
This social network stands out more than ever from other networks.
Basically, this platform has been known for its easy-to-use content, mostly aime at young children.
Currently, on this application, we find an audience of all ages and professions. Creators regularly publish original videos on sports, food, humor and lifestyle.
The platform generates much more engagement than its competing networks, TikTok recommendations are not base on the content of its subscribers, but on the user’s interactions and preferences.
The mobile application launche in September 2016 continues to improve and update. Lately, they signe a partnership with Giphy , which allows each user to create and innovate even more videos.
An update to create 3-minute videos has also been adde, allowing users to share more varie and longer content.
Plans to improve further
By offering new services for everyone. In March 2022, the app will launch its catering and food delivery service calle “ TikTok Kitchen ”. This feature could be extende worldwide in some time.
As for brands, they are increasingly present on this social network. They can create fun videos in a different universe than other platforms.
The new “ Live Shopping ” function allows you to highlight one or more products during a live broadcast, thanks to the “ Product Links ” functionality.
This feature allows brands to talk about their product in real time while promoting their articles linke to the Live.
The content found on TikTok is diversifying, allowing creators to be more regular and even closer to their communities, to increase their visibility and to optimize their remuneration.
Podcast :
Image Podcast
In recent times, the podcast format has become widely popular, particularly since the health crisis.
According to Acast, monthly listening in France has increase by 36% .
There are different types of content such as: news, sharing of experiences, discussions on various subjects that are close to the hearts of our creators.
Influencers are increasingly creating
Content of this type, which allows them to express themselves more freely and reach a much wider target audience.
Podcasts are very present on the music streaming platform Spotify.
Among the 8 most listene to podcasts in 2021, 3 of them were publishe by content creators.
More and more creators are starting to publish podcasts, this is a content format that will be very trendy during the coming year.
Bonus: The Metaverses:
Meta Logo
A few weeks ago, the company Facebook became Meta.
