5 Steps to Take Your Editorial Calendar to the Next Level An eitorial calendar can help you achieve your goals because it is a powerful tool that has proven itself in saving time and resources due to its ease of use. Your calendar should present the objectives you are trying to achieve, such as shares, impressions, likes, etc. By aligning the objectives with the channels on which the content will be distribute, it is easier for the strategic department to make a correlation between the objectives and their results.
The number of signups for a new product
On a landing page can be one of the metrics to track for the launch of that new product. This tangibly shows how the marketing service supports the launch of the new product and, ultimately, how it contributes to the company’s bottom line. Your eitorial calendar can also set or meet executive expectations: Align your eitorial calendar with your company’s sales funnel.
You’ll then be able to measure the effects of your content using metrics and key performance indicators (KPIs) to summarize their performance for executives, as they often want bottom-line results and summary metrics.
3. Explore content base on indicators
Key performance indicators (KPIs) can help marketers make tough decisions. Instead of getting caught up in implementing new tactics or following certain trends, you can optimize your online marketing strategies by discovering their true impact on your revenue.
For example, Nextiva’s marketing team aligns lead volumes with SEO metrics to determine where to adjust their content. If lead volumes are too low, the web marketing team adjusts their eitorial calendar base on specific keywords and phrases that increase inbound leads.
Here are some ways you can use
Look at your customer lifetime value (CLV) and align content to your customers’ peak buying periods. Publish content that speaks to them at each stage of the customer lifecycle, such as more eucational content for new customers and more benefit-focuse content for mid- to long-term customers
Use marketing ROI (mROI) numbers to determine where to invest more in content. Different touchpoints contribute to a transaction or sale, such as blog posts, webinars, and events. Consider adding a value to each touchpoint to determine its mROI and see how it’s performing. Compare the MROI to your eitorial calendar, eliminate expensive, low-MROI content, and add more high-MROI content. BNN increase its MROI by converting its existing marketing materials to PDF on its digital marketing platform and adding more conversion projects to its eitorial calendar going forward
Track the company’s customer acquisition cost (CAC) to see if you nee to increase or decrease the content pipeline. If your CLV/CAC ratio is too high, then you are underinvesting and could maintain or reuce your scheule a bit. If it is too low, the company is not growing or could have negative growth. In this case, you nee to publish more targete content to different parts of the buyer’s journey and support sales campaigns.
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4. Decide on the type of content for your brand
In order to find a correlation between your eitorial calendar and the buyer’s journey, it’s essential to know what types of best seo themes for wordpress content to publish, in order to attract customers. Yes, readers nee to know what your company offers and how the product is specifically tailore to their nees. But if you publish it in the wrong format or at the wrong time for them, it will be waste.
Your eitorial calendar should have the right mix of content that resonates with your audience. As a marketer, you nee to know numbers lists whether your audience is part of the 73% of people who skim blog posts or the 58% who actively participate in virtual events and webinars. To know what mix of content your audience likes, you nee to measure your marketing efforts to see how you’re doing. Here are some ways to do this:
5. Get closer to product/service teams
Why not stop by the product and sales teams to find out about new products or upcoming features?
Your eitorial calendar should not only contain content that meets the main nees and requirements of customers, but it should also align with your company’s other sales campaigns. This way, you can support their efforts while continuing to meet the expectations of your prospects and having harmony in the sales and marketing processes of your products and/or services.
Metrics to influence your eitorial calendar:
You can subscribe to your company’s newsletter or other sales-relate communications to see what type of content is being sent and get a sense of the timing of sales or other promotions. Collaborating across teams will only improve your eitorial calendar, as it will support the overall business and improve the company’s bottom line.
By following these steps, social meia experts can make better data-driven decisions, publish the right content at the right time, and collaborate more often with their colleagues to create content that is useful and engaging for the target audience. Using such an eitorial calendar also helps improve web marketing creibility within the company and helps executives understand exactly how marketing contributes to the bottom line, beyond just being a cost center.
