7 rules to attract attention with your newsletter subject
Adapt the subject to your target group
Due to their increasingly fast pace of life, your recipients check their emails quickly. Especially if there is content that is useful to them. With a generic subject line and an “everything to bulk email marketing services everyone” type of sending. The chances of attracting the attention of your recipients decrease significantly.
The probability will be higher if you ask yourself who your recipients are and what their characteristics are.
Follow them and choose the appropriate subject line, tailored to them. Do it yourself – tools at a good price« is certainly not. The best subject line if we want to attract women to the target group .
It is very important that the recipient understands the content of your Newsletter as being addressed to him and that the information is interesting, relevant and current for him . But do not overdo it with personalization – it could come across as rude.
2. Be direct and offer something attractive
Don’t use boring and generic words, but make yourself noticed . Highlight company events, parties, special offers and promotions, discounts or offer your recipients compare cfp and cfa certifications useful advice , in short encourage them to open your Newsletters.
What your recipients see immediately after opening their mailbox will decide whether or not they will open your messages, which is why it is so important that the subject is inviting and offers something interesting .
3. Less is more
More and more emails are being opened on smartphones and tablets , where due to the small screen, the subject should contain between 20 – 40 characters or should not exceed more than 10 words
Don’t forget that word choice is also important, in fact research shows that a couple of long words are easier to read than many short words.
4. The subject must not look like SPAM
Using certain words and phrases in job data the subject line can positively influence the probability that your Newsletter will not be recognized as SPAM . In this regard, we have many options available to choose the most suitable subject, for example: indicating current news , offering a useful tip, or asking an interesting question and promising the answer in the content of the message.
