In an era like today, the majority of businesses end up wasting how to market their products to be accepted by the public. Brands create market segmentation , consumer research, and study several product marketing materials, especially for several new products.
There are several ways to market products to be accepted in society that bizzie must know. For bizzie who want to know about it, let’s just see the more complete and clear explanation below.
6 Ways to Market Products to be Accepted by the Community
The following are several ways to market products so that they are accepted by the public:
1. Identify the Target Market
The first way to market a product to be accepted by the public is to first identify the target market. Recognizing this target market is very important, so that bizzie can determine the right marketing strategy. Identify who will be the consumers of the products that bizzie sells.
Bizzie can also do identification, mulqi sari recent mobile phone number list recognizes gender, age, place of residence and others. Then, do not forget to do income analysis in each market.
For example, bizzie has a coffee business. Then, identify the target market. If the target is women aged 17-30 years, then it can be concluded that the criteria tend to still be massive in playing social media.
Well, the way to market a product to be accepted by the community is to utilize content marketing or social media ads . Bizzie can also use article content that appears on Google to share on various things.
Neil Panel explained that in offering a product to consumers, thorough and solid preparation is needed. That way, the product will be successful in the market.
2. Giving Discounts on Certain Days
In addition to recognizing the target market, the way to market a product to be accepted by the community is by giving discounts for several big days or certain times. The word “discount” always succeeds in attracting consumer agreements.
Well, bizzie can increase turnover by giving product discounts. For example, during the commemoration of Indonesian Independence Day, they give discounts of up to 45%.
In order for consumers to remember the discount time for shopping, bizzie can take advantage of certain dates. For example, every twin date 11.11, 12.12 and others. According to research data, one of the largest e-commerce brands in Indonesia has budgeted its marketing funds of 1.9332 M in 2022 to advertise.
This fund can be used to promote new products or pump ads on certain days, such as Big Sale 6.6, 7.7, 11.11 and others. In addition to discounts, you can also provide free shipping vouchers or gift products with a minimum purchase that bizzie has determined. Therefore, consumers will be interested in the products being marketed.
3. Using Digital Marketing
The next way to market a product to be accepted by the public is to use digital marketing. The fact that internet users continue to grow, this method is very appropriate if applied.
Digital awareness or digital marketing is a way of marketing a product that is done with the help of several media or the internet. Examples of digital marketing are the use of business websites, social media marketing, advertising, SEO and others.
However, when bizzie wants to use digital marketing, you have to pay attention to the media used. For example, for TikTok social media by creating interesting content with clear quality.
4. Using the Giveaway Method
In addition to discounts, giveaways are the most once you have set up your campaign attractive way to market products to consumers. Although the purpose of a giveaway is to promote a product, it still has to change. A mature concept so as not to market the product too much.
For example, bizzie has a skincare business. Hold an Instagram story contest with the requirement to upload a video of using skincare products. Each winner will get a mystery box package including shipping costs.
In addition to the example above, bizzie can also hold a giveaway with the condition of answering several questions about the benefits of the skincare product essence being sold. Every winner who successfully answers the giveaway question will get a prize in the form of a discount voucher, gift product, credit, e-wallet and others.
5. Setting Comparative Prices for the Same Product
Marketing a product, whether it is a food product, a beverage or something else is not easy. Bizzie must prepare several ways to sell the product to the right market.
So, the next way is to compare the prices of bizzie companies with competitors. For example, bizzie has a boba drink business.
Then, on the price list it is written that brown sugar boba size m is Rp45,000.00. While for size L product is Rp50,000.00. So consumers tend to cl lists choose a larger size, because the price difference with size M is not too far. They will also feel benefited when buying the drink in a large size.
6. Limited Offer
For the way to market the product to be accepted by the community, the last is to provide a limited offer for a certain banner or price. Through this step, consumers will definitely buy bizzie products because they are pressed by the attractive offer.
