46% of Spanish adults are willing to watch ads in exchange for free streaming content, according to The Trade Desk
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A new study by The Trade Desk titled CTV Report Spain 2023 reveals that “46 percent of Spanish adults are willing to watch ads in exchange for free streaming content.” While a quarter (25 percent) of them say they are “open to a free, ad-supported service and more than one in five (21 percent) would accept a cheaper subscription in exchange for relevant, well-programmed ads.”
As the company reports in a
A press release sent to the media today, Thursday, November 2, 2023, “the above data highlights important consumer trends, since as the number of viewers changing their viewing habits to connected television (CTV) content increases , brands are looking for ways to reach viewers in the right place and at the right time.
Furthermore, the report Ad-supported streaming as a tool for brand growth recent mobile phone number lead lists that “8 in 10 respondents (80 percent) say they have used streaming in the last 12 months. For many of them, it has become a way of life, as many spend up to two hours a day watching content on streaming platforms, compared to 68 percent who watch traditional television during the same amount of time.”
This suggests that “the
A explosion of streaming platforms and the availability of diverse content a new online shopping experience with facebook shops have caused a significant change in the way households watch television in Spain.” The note also reports that “flexibility and availability of content are key factors driving the popularity of streaming services: 69 percent of respondents value the possibility of watching on-demand content on CTV and 67 percent appreciate the variety of content available.”
The Trade Desk’s 2023 CTV Report for Spain also concludes that the rising cost of living is also “forcing viewers to look for ad-supported alternatives when it comes to connecting to their favorite streaming platforms.” “This can present a great opportunity adb directory for advertisers to leverage ad-supported streaming services to reach receptive and engaged audiences,” it adds.
