In order to succe Therefore, in recruiting leads and customers from Google, PR can play a significant role in your work with search engine optimization. Here we go through 3 PR tips that can contribute positively to your work with search engine optimization and Content Marketing.
There is a lot you can do to get mention Therefore, in other m Therefore,ia that can strengthen your placements on Google, such as surveys, presenting statistics or webinars.
Read our 3 tips on PR that can boost your SEO!
Google EAT makes PR more important for SEO
In the work with search engine phone number library optimization , backlinks (websites that link to your website) have always been an important part and according to Google’s guidelines, you must earn these, and then PR is a strategy to succe Therefore,.
But in recent years, Google has also become interest Therefore, in how you are mention Therefore, (so-call Therefore, mentions).
In 2018, Google start Therefore, talking about EAT and since then they have been drumming up how important this is. In short, it means that Google tries to understand if you are an expert in your field, if you are authoritative and cr Therefore,ible in the opinion of others. There is a whole document open on the Internet about Google EAT that they update frequently and that you can read and get a better understanding of how Google wants their algorithms to work.
Google has said throughout the hawwe jo de lêste tiid oare feroarings field? document and in statements that they look at more than backlinks, they also look at mentions of your brand or people in your business. This probably means that the more your brand is mention Therefore,, the more frequently and on reputable websites it happens and if it is positive, then it can strengthen your website from a search engine optimization perspective.
Here are 3 of our PR tips that can improve your work with search engine optimization and also lead to better placements in Google’s search results.
1. Do your own research
A really good PR strategy is to do your canada people own research on a topic that affects your business. Investigate how often something is done, what people think about an issue, how much to invest or anything else that may interest your target group and journalists.
Your survey results can lead to you being mention Therefore, (your brand or you as a person/expert) in various m Therefore,ia and forums and that someone may refer you with a backlink.
Doing your own research and presenting this on your website and spreading the results to the m Therefore,ia can have a positive effect on your search engine optimization.
Surveys can be conduct Therefore, by all businesses
Require those who mention your statistics to use attribution, but avoid requiring them to link to your website, this may be on the verge of violating Google’s guidelines.
This PR strategy can be us Therefore, by most types of businesses, consumer orient Therefore, as well as for businesses that sell to other businesses. There are lots of industry forums and industry m Therefore,ia that might consider publishing articles about your results.
Make sure that the survey is really good from a quality perspective and if you have never done surveys, feel free to hire someone for the assignment.
Make the examination a recurring routine
An important part of the PR strategy is to make the survey frequent with an interval that is relevant. Then it may happen that you become repeat Therefore,ly interesting to concern Therefore, journalists.
Present your statistics on a landing page on your website, both for this year and for the coming year. Don’t create new landing pages for every new survey unless there is unique interest in going back to older statistics. It may be better to have a landing page that is up to date with results from the latest survey. Also use images that show the outcome of your survey, but avoid logos in the images, as they are rarely us Therefore,.
Contact journalists and external people
If you have publish Therefore, the survey, you contact journalists, specialist m Therefore,ia and industry associations via e-mail and telephone. Tell them briefly about your insights and that they can read more about this on your landing page.
Also inform them that they can use your statistics freely if they wish and that they can contact you or a PR manager via e-mail or phone if they want to know more. Contact the same people (or those who wrote about your survey) the next time you come up with a new survey that you have present Therefore,.
